Does Your Campaign Emotionally Engage The Prospect?
 
Neuromarketing Update
August 2009 
In This Issue
Going Mobile
Print, Packaging and Logo Testing
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Preparing for the 2010 Super Bowl and Winter Olympics. See our special package below.
Greetings!
 
Welcome to the first edition of our newsletter on the growing field of Neuromarketing and Sands Research Inc.'s services to the advertising, branding and product testing community.
 
Sands Research brings decades of experience in the cognitive neurosciences and applies this knowledge to your key market research projects.  We add another important piece to the overall understanding of your target customers.
 
From North America to Asia to Europe, SRI has provided unique insight for our clients and is here to provide you with a realistic  approach of what is truly obtainable using this technology.
 
Please feel free to contact us for a demonstration or proposal on neuromarketing.
 
All the best,
Ron Wright
President / CEO
ronw@sandsresearch.com
 
Grocery Neuromarketing Going Mobile
After years of creating new capabilities for university and national research labs, the R&D Team at Sands Research brings those skills to neuromarketing.  We now offer mobile EEG and Eye-tracking studies in real world environments and for real world product testing expertise.  Recently featured with Martin Lindstrom on the NBC Today Show, a participant demonstrates SRI's new mobile neuromarketing testing.
 
 Sam's Club Symbol Sam's Club New Eco Symbol 
 
The majority of neuromarketing studies have focused on video media from the :30 second spot to web productions to full length television episodes.  Today our database consists of over 500 tested TVCMs. However, SRI has and continues to apply the technology to print advertising, product packaging and logo design.  We were pleased to work with Sam's Club on their new sustainability campaign and the selection of their new eco symbol to make eco-friendly shopping easier for all Sam's Clubs Members.
China Street Language Is Not a Barrier
 
SRI has performed studies from Dublin to Beijing, from Tokyo  to Chicago and the common denominator is that EEG (brain) signals can be recorded anywhere from anyone.  Working with the best equipment will ensure that you acquire good signals for an accurate study (minimum 32 to 64 EEG sites on the participant's head). The Founders of Sands Research Inc. previously built the largest EEG research equipment and software manufacturer supporting nearly 3,000 research labs worldwide.  No translation or cultural adjustments necessary.  Need research in Munchen, Rio or Dubai.  We are ready and have the best equipment and network to assist you.     
 
 2010 Super Bowl 2010 Super Bowl and Winter Olympics 
 
Preparing for the 2010 big events? As noted in today's Ad Age article, CBS is flexible but price per spot is still expected to be around $2m to $3m.  Let SRI provide that edge in ensuring your campaign engages the millions of viewers watching.  From storyboard to animatics to final product, we work with your research and creative team to optimize your efforts.  Since our first study in 2008, Sands Research has been a leader in neuromarketing studies of the Super Bowl Ad Campaigns.  Contact Brett Fitzgerald (brett@sandsresearch.com) to discuss our various research packages.
LinkedIn LogoJoin the Linkedin Discussion Group on Neuromarketing
Over two hundred Linkedin Members from around the world are posting, discussing and moderating the lastest news and topics in the field of Neuromarketing (and whether the term "neuromarketing" is appropriate). Formed by Sands Research CEO, Ron Wright, join in and invite all interested parties to participate in this forum on Neuromarketing.