header
                                                                      QUARTERLY NEWSLETTER - Summer 2009
IN THIS ISSUE
Military Family Resilience Program
Does your Business need a Social Networking Site?
Money Issues and Clients
Sensitive Portrayals of Mental Health in Journalism
Redesigned Federal Disabilities Website is Launched
Aging, Addiction and the Generation Shift
employers

 

  My great concern is not whether you have failed, but whether you are content with your failure.

Abraham Lincoln
  __________
 
  Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.

Mark Twain



Military Family Resilience Program
Kansas State University
Manhattan, Kansas
785.532.1516

New Program for Fall 2009
Military Family Provider Network
MFPN will provide soldiers and their families an avenue to seek help-physical, mental, emotional and relational-with the same degree of privacy received by civilian families.
The purpose of MFPN of Kansas is to develop a unified state effort to promote healthy military families before, during, and after deployment regardless of geographic location.

Major operations in Afghanistan and Iraq have necessitated more and longer deployments, more family separations, and more relocations than in recent memory.  Mothers are serving as well as fathers.  Military losses and casualties are greater than the nation has experienced in decades.  Many of our deployed troops serve in the National Guard rather than in active duty military branches, and therefore may live far from military bases and the support services they offer to families.

The program is recruiting mental health and substance abuse professionals to be included in a network of providers.   The network
is on a self-selection basis. Providers shall be a practicing mental health or substance abuse professional in Kansas in good standing.  They are seeking a variety of disciplines and specialty areas. Military and their families would be treated in the same capacity as any other client seeking services (e.g. same intake procedures, fee structures, etc.).
Specialized training is required for providers to gain insight into the military family system and culture.

This program is funded through a contract with the Kansas National Guard for Kansas State University to implement the program as well as conduct research on resilient National Guard couples.  The contract is with the School of Family Studies and Human Services within the College of Human Ecology. 

For more information about this program or to start a similar program in your area contact Stephanie at slwick@ksu.edu.



New Jersey affiliate
Dana Mark, MSW, LSW

 
Social workers wear many faces and travel many places.  Dana Mark , MSW, LSW, a New Jersey Social Work p.r.n. affiliate, reflects on her recent mission trip to Sierra Leone.

She is a volunteer for Meaningfulworld Association for Trauma Outreach and Prevention (ATOP) and played an active role implementing the first Mental Health Outreach Project to the citizens of Sierra Leone, a country in West Africa half the size of Illinois.  A violent military coup from 1997-2000 by  rebels seeking political power and control over Sierra Leone's rich diamond fields marked a reign of terror for thousands of civilians.
 
The atrocities of this civil war with machete amputations, sexual slavery, children forced into becoming soldiers, brutal maiming, houses burned, and infrastructures destroyed certainly left its mark on the survivors.  Dana and the United States team of six people spent fifteen days training Sierra Leone's medical  personnel, mental health professionals, and educators in assessing the psychosocial and spiritual needs of the surviving communities.
 
"Once one begins engaging deeper with the survivors and talking with them about their experiences of war, loss, anger, fear and uncertainty loom large in the silence between each story and the emotions provoked in the telling.  Suppressed anger is rampant.  However, the human spirit with its instinct for survival and commitment to serve was not destroyed " states Dana. 
 
The preliminary findings of the team indicated high levels of posttraumatic stress disorder.  It was assessed that 70% of adults and children and  between 30-50% of the professionals in Sierra Leone are still traumatized by the horrific civil war they endured. 
 
Challenges for growth are ever present: Sierra Leone is dealing with multiple issues since post war recovery that began in 2000.  Much of the assistance stopped since the war ended, but the country needs continued guidance and support.  Corruption is rampant, poverty continues, infrastructure is very poor, illiteracy very high and the lack of basic human needs is shocking. 
 
Meaninfulgworld succeeded in its mission by: 1. providing opportunity for release of emotions and opportunities for awakening;  2. offering empathy and validation; 3. helping survivors recover or discover lessons learned for self growth, empowerment , and meaning-making;  4. sharing the value of forgiveness providing hope and the ability to reframe;  5. providing tools for stress reduction  with resources, books, and web links; and 6. sewing seeds of service to the surviving community.
 
Future collaborative goals were set forth with Meaningfulworld, Njala University in West Africa and Fordham University in New York.

Dana reflects,
"The 15 day trip without running water, electricity only by generator  for a few hours at night,  and no toilets made me realize how lucky I am to be on this side of the world.  The experience of Sierra Leone evoked an emotional roller coast in me.  Here in the United States we have so much, yet we waste so much.  I now have an increased sense of gratitude for all that I have and find myself much more service oriented."


got social work


Composting anyone? It is easier than you think!
Consider having a learn over lunch at your office on the subject of composting.  Area Master Gardeners are a great resource for speakers on this topic.


Attention Employers
Start a new green policy in
your company.
Encourage employees to
bring in their own mugs,
plates, silverware, and
cloth napkins to use.

Small steps can make a huge difference with very little disruption in our lives.



Fun and interesting website:

www.fruitsandveggiesmatter.gov

This website is sponsored by the Center for Disease Control.
Find healthy tips and even a tool to create your own printable cookbook with healthy recipes you have chosen.
 




Winner of the I Touch Announced
 
Tracie Lee-Lambert of
St. Louis Missouri
was the winner in our recent "newsletter sign up"
 drawing.
Tracie Lee-Lambert of St. Louis was the winner of the Social Work p.r.n. "sign up for our online newsletter promotion".
Congratulations Tracie!
 

Welcome to the Social Work p.r.n. Quarterly
E-Newsletter!  Please check out our featured articles and for more information visit our website at:
www.socialworkprn.com


social_work collage

Does your Business need a Social Networking Site?
Social Media Sites and Business Applications

By Bob Poole and Elizabeth Morris

 
Back in social media's stone ages (like two years ago), small businesses were just beginning to accept the idea of using email for marketing. They had websites and knew they could use things like Google AdWords for pay-per-click advertising -- but few knew how to implement these things.
 
Then all of a sudden there was Web 2.0 (and Web 38.0 and Web 107.0) and things started to change fast. We realized that we could network more easily with the people who mattered to us. We saw the tremendous opportunity in the internet as it was coming to be, this power we suddenly had to increase our sharing of information and collaboration across the web. Before you could say "Twitter", we had dozens (and then hundreds) of social networking sites -- blogs, wikis, photo sharing and video sharing, mash-ups -- you name it, and it started piling up on our To Do lists.
 
Enter the hapless small business owner who can barely keep up -- and now she has a desk <i>covered</i> with Web x.0 demanding that she get with the times! Start using the New Best Thing! Have you friended me on MySpace yet? Did you see my Tweet from yesterday about your website? You got my direct message last week, right? Are you going to that party Mike invited us to? What? Oh, it was a Facebook invitation...

Never fear, hapless small business owner. We're going to help you make a little more sense out of all this social media stuff. Let's pick and choose a few key items from that pile on your desk and send the rest off to recycling.
 
Whether you're just beginning your practice or managing a social services agency, you need people to be able to find you. Getting found today means writing blog articles and web pages, posting photos and videos, putting together webinars and other content that educates, entertains, is thought provoking and connects you with the people you want to talk with -- your current and future clients.
 
Everyone prefers doing business with people they like and trust. Social media is about increasing trust and bringing people to you who are looking for someone just like you -- and making sure you're top-of-mind when it comes to delivering the best social services.
 
Blogging is, by far, the number one way to begin that process. The key to a great blog is providing fantastic content that connects with readers and is consistent in its delivery. Bob's company manages the marketing and blogging for Social Work p.r.n. of Philadelphia. Both Megan and Bob write for the blog, as well as Rob Plotkin, the franchise owner. The blog also features guest posts from NASW (National Association of Social Workers) and other social workers, and publishes new entries five days a week.
 
The hardest part is getting started -- but there are some great websites out there who make it easy. Try Typepad.com, WordPress.com, or Blogger.com.
 
Part of your blog should contain offers for additional free content. Booklets, survey results, and white papers are great examples. Being generous with intelligent, useful content engages your readers and adds to your credibility in the eyes of your audience. It makes you an authority in your field, and gives them a reason to like and trust you. Why would they ever go to the competition?
 
Much has been said and written about Twitter, and (as with anything else) not all of it has been good. We're pretty fond of it, however, and we think it deserves consideration for a place in your social media strategy. Twitter is a lot like sitting around a big table working and periodically interacting with a bunch of good friends -- except the potential number of people at the table is pretty much limitless. The more you interact and prove to be an interesting companion, the more your friends mention you to their other friends -- which is easy with Twitter! And the more people there are who talk about you, the more people who pay attention to what you have to say. If you're clever within a 140 character limit or you have links to great content to share, Twitter could be your new best friend.
 
Facebook is a great place to renew acquaintances and have virtual reunions. It has its limits for business use, as it's filled with a lot of chatter about everything from new babies to recent funerals -- yep, life all out in the open on the net. You can post teasers from your blog, which is what we do -- and occasionally we attract social workers we've never met. (This happens on Twitter, too. It's an excellent side effect of having great content to share!)
 
Making videos and hosting them on YouTube (or Megan's unabashed favorite, Blip.tv) is a great idea. Let your audience know where to find them -- you can embed the uploaded and published video in your blog or on a web page, or you can link to it from Twitter or Facebook. Videos are a great way to teach, entertain your audience, and show a personal side of yourself and your business that text can't always convey.
 
All of this sounds a bit mind-boggling, we know -- but there are some good ways to track what goes on in the sphere of social media. Check out Google Alerts: All you have to do is type in a search and choose to be notified, and Google will help you monitor who's talking about what. It's very handy to plug your company or your name into Google Alerts so that you can find and respond to people who are talking about you. (We like to send them thank-you-notes, or just join the conversation!)
 
Never use your social media to sell, sell, sell -- this will turn people off (and then they'll turn you off). Your job is to create useful, nicely put together content, and connect with the people you'd like to connect with! Treat potential customers as friends and let the rest take care of itself. (If you're providing real value, it always will!)
 
All of these techniques can change the way business works. Instead of interrupting people with advertising they didn't ask for, you can produce valuable content that attracts the right clients to you. If you give them something they're looking for, you won't need to interrupt them -- they'll walk right up, shake your hand and ask to subscribe to your newsletter!
 
...Newsletters! But I guess we'd better leave those out of this article (for now). Are you ready to get involved in social media? Just give it a try -- you'll be an old hand in no time!

Written by Bob Poole and Megan Elizabeth Morris.
 
Bob is known as The Sales & Marketing GuruŽ, (www.pooleconsultinggroup.com) and has over 35 years of sales and marketing experience helping businesses and entrepreneurs to meet their sales and marketing goals. He is quick to connect with people and adapt his best practices experience to his client's individual challenges. Unlike many consultants who talk a good game, Bob has actually sold both door-to-door and on Wall Street.He is an expert in making complex sales and marketing strategies.
 
You can read his award winning blog at Bob Poole's
Water Cooler Hangout at: www.PoolesWaterCooler.com
 
Megan Elizabeth Morris, (www.thatideablueprintgirl.com),
[proper noun]: Superhuman font of knowledge, skill, determination & resourcefulness. Exudes enzymes that cause others to surpass their potential. Master thinker; writes, designs, manages, ideastorms, markets, inspires, connects, grows, teaches, makes things happen, changes the world, and throws a mean right hook.
(Okay. Not the last one. Well! Not literally.)
 

Reflections on Money Issues with Clients

 
 by Arlene C. Miller, L.C.S.W.  

It is becoming obvious that the majority of people identify finances as the #1 stressor in their adult lives.  When I first became a certified compulsive gambling counselor little of my practice was focused on finances and the use or misuse of money.  Thirteen years later it has become a standard focus of the assessment process and subsequent counseling.  This shift in focus became most validated to me when I met with a young couple in the late 90's.  They had been referred to me for marital counseling, one of the partners having had a brief affair.  My original approach would have been to conduct standard marital treatment.  But by following up with some financial questions, I soon learned that they had a $30, 000 debt load with a less than $100,000 income to support the load.  They had bought a house, had some furnishings, but mostly the over spending represented "entertainment" expenses...cd's, videos, electronic and sports equipment.  They were surely having "fun", but in the end it cost them their marriage and their financial stability.
 
While one may argue that social workers are not and should not be financial counselors, I feel it is imperative that we address the issue of the purpose and meaning of money with the families we treat.  Before we do that we often have to look at our own value system regarding money (and sometimes get our own houses in order).  As social workers, we struggle on a daily basis to define for ourselves how we expose and impose our value systems to clients.  The same holds true for the financial piece, but it has always been our job to question the cultural norm.  The cultural norm for years has been that talking about money with anybody outside the family has been taboo.  I have made peace with my practice of asking clients about their money issues, because I think I have done my homework and understand the link between defining the purpose and meaning of money and the effect it has had on our overindulged, effortless, and speedy culture and the distressing effect on our mental health and happiness. 
 
 Pathological gambling is characterized by at least several factors that involve how we use money.  The factors include:  cognitive distortions about money, living in fantasy, chasing our losses, and poor impulse control.  Families without addiction may be facing the same issues on a smaller scale and be accidentally promoting the same misuse of money.     
 
As an example, look how credit card debt has affected our country's economy and individual welfare.   Credit card debt represents a future that we don't really own and that we haven't paid for yet.  It represents impatience, a living in fantasy or in addiction language, "I want what I want when I want it."  It diminishes the path of working and waiting to get something.   It sends the wrong message about who I am and what I have and what it means to me.  In the context of an appropriate financial assessment, I usually ask, "How much credit card debt do you have?"  It usually leads to the most interesting answers and provides a framework for further exploration.    
 
I encourage social workers to rethink their relationship to money and their approach patterns to clients regarding this vital issue.    
 
Arlene C. Miller, L.C.S.W. is a social worker in private practice in Saint Louis, Missouri.  She is a state and nationally certified compulsive gambling counselor and a certified advanced drug and alcohol counselor.  She can be reached at 314-822-2800 or at amillerlcsw@aol.com. 

Rosayln Carter and the Carter Center promoting accurate and sensitive portrayals of mental health issues in journalism.
The Carter Center Awards Fellowships for Mental Health Journalism
 
Excerpt from the Carter Center's press release . . .

Mental health problems are typically under-reported compared to other health issues.  "Journalists have a very important role to play in shaping the public's perception of mental illnesses, " says former First Lady and Carter Center Co-founder Rosaynn Carter.  "If a news piece or a book shows what mental illness is really like, people will understand that mental illnesses happen to so many of us, and fortunately, even the most serious mental illnesses can be treated and most people can recover."

The U.S. $10,000 stipend has been awarded to journalists to study and report on a particular issue within the field for one year and receive training on covering mental health issues from leading experts.
The fellowships allow journalists to remain in their own newsrooms, pursuing topics that may not otherwise be brought to the public's attention.

Previous recipients of the fellowships have produced more than 300 stories, documentaries, books, and other works.  The fellowships are part of the Carter Center's Mental Health Program, which works around the world to reduce stigma and discrimination against people with mental illnesses and decrease incorrect and stereotypical information. 

The 2009-2010 recipients are from the United States, South Africa and Romania.  Among the topics covered are:
  • Mental health needs of children in rural areas
  • Impact of the recession on people with mental illness
  • Mental Illness and developmental disabilities in jails/prisons
  • Immigrants and depressions: cultural differences
  • Postpartum depression in African-American women
  • Mental Illness in developing countries
  • Stigma of depression with HIV/AIDS in South Africa
  • Mental illnesses in the workplace
  • Mental illness associated with family loss
  • Romanian mental health care system
To learn more about this program visit: www.cartercenter.org

Redesigned Federal Website for Americans with Disabilities is launched
 Updated with social media tools and blog
 
Happy anniversary to the Americans with Disability Act that was signed into law 19 years ago.  Over 50 million Americans with disabilities will be able to connect to thousands of resources on disability-related issues, programs, and services by visiting the newly redesigned website:  http://www.disability.gov.  Social Media tools will offer new ways to organize, share, and receive disability-related information.  Parents of children with disabilities, employers, HR professionals, veterans, educators and caregivers will also find the site helpful.

 Excerpt from U.S. Department of Labor news release 7-27-09

Aging, Addiction and the Generation Shift
Does treatment for Baby Boomers need to be different?

By Carol Colleran, executive vice president of public policy and national affairs, Hanley Center
 
Addiction among older adults remains a confounding disease that affects millions in this country. Today, as the oldest Boomers turn 63, a corresponding addiction wave poses a generational shift. Those aged 65+ who suffer from addiction primarily use alcohol and medications, while illicit drug use, and multiple medication use with alcohol is represented in Boomer addiction.
 
We have found at Hanley Center that treatment must essentially address generational values. Those aged 65+ are more successful when they receive treatment in their peer age group, and take a dim moral view of illegal drugs. This generation was taught self-reliance. You certainly did not share such shameful secrets as alcoholism. When addressing older adults about a suspected problem, it is important to avoid words that sound blaming, such as "alcoholic."
 
Denial and stigma are strong obstacles to treatment, complicated by the fact that symptoms of addiction are often mistaken for other conditions common to aging. Sleep problems, memory loss, shakiness and malnourishment are among a few of these. Our Center for Older Adult Recovery emphasizes respect in a holistic, Twelve-Step based model that is slower-paced, with therapies that include a gentle wellness program and spirituality. Any concurrent medical and psychological/cognitive conditions are addressed. Older adults are introduced to support groups such as Sober Seniors, offering a new lifeline in recovery.
 
Boomers came of age in a resoundingly different era, brimming with hope (Apollo 11 and civil rights advances) but soaked in a multi-drug culture and fractured by the Vietnam War. The "Me" or "Youth" generation was at its core idealistic.  Boomers felt invincible, but went on to experience a 50 percent divorce rate. Chronic pain plagues a higher rate of people in their 50s than the previous generation experienced at the same age. Quick fixes, like a diet pill or face lift have offered attractive panaceas. Yet Boomers relate to the concepts of therapy and self-help.
 
How do you reach an older Boomer whose life has been shattered by addiction?  A second marriage may be on the rocks. Relationships with grandchildren suffer. We have found that to engage members of this vast, complicated generation in treatment, we must address individuals where they are in life now, not by specific age. After all, a 41-year-old woman could be a new mother or a grandmother. A Life Stages track within a gender-responsive program is customized in group therapy to discuss such issues as sexual intimacy, anger, divorce, and grief and loss.
 
The rate of dual diagnosis is high among Boomers who suffer from addiction, and medical complications of polydrug use may be serious. When stabilized, interactive and expressive therapies such as Dialectical Behavioral Therapy may be indicated. Continuing care may be necessary. Support group participation and practicing the Twelve Steps cannot be over-emphasized.  Remember that purpose has always been essential to this generation. When individuals lose a sense of purpose in active addiction, we as a society lose the potential of a powerful dynamic among volunteers, grandparents, skilled workers and wise mentors.

 
Carol Colleran, CAP, ICADC serves as Executive Vice President of Public Policy and National Affairs at Hanley Center, West Palm Beach, FL, and is co-author with Debra Jay of Aging and Addiction: Helping Older Adults Overcome Alcohol or Medication Dependence.  She has pioneered in the field of older adult treatment and led in the development of Hanley Center's Life Stages Track for Boomers. www.hanleycenter.org.

Social Work p.r.n.