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| Upcoming Free CD on Marketing
Marketing is one of the key activities any accounting firm should undertake on a consistent and focused manner.
In Part One, Chris Frederiksen, Chairman of the 2020 Group Worldwide, discusses the role of Marketing, defining what marketing is in comparison to selling and how to get your firm focussed on this area. We will look at what is important to Clients and dispel the notion that quality means anything to them.
Chris will expand on Contact Management Systems or Customer Relationship Management Systems (CRM's), Client Satisfaction Surveys and marketing and collateral materials you need to develop to give your firm a competitive edge.
Look for it in your mail by the end of February.
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Wooden USB Drive with Post-it Dispenser
Have you ever been sitting typing on your computer and then thought, "Damn, I
wish I had a Post-it connected to my computer right now."? No, then you and I have
something in common.
The Darumouse Memo2ry is without a doubt one of the more stupid flash drive adaptations I have
seen in a long time and I am someone that uses Post-it notes (or cheaper generic
versions of them anyway). I do not know what flash drives and post-its have in
common that would require a mashup product, but there is no denying that it is different.
Price: $30US for the 2GB flash drive - for a positive review, click here. |
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Charity Initiative
2009 Tax Season
Accountants Who Care
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Now that Tax Season is over, we would ask any firms that were involved in this initiative to send their cheques for Opporutnity International to 2020 Canada and we will forward all of them to the Charity as a total contribution. If contributions were made to a local charity as well, please let us know which charities were the recipients as well as the amount. We will be posting this information on our website (with your approval) as well as issuing a press release to the accounting media.
Opportunity International . provides micro-financing and support to poor entrepreneurs in Third World countries.
For more information please contact Peggy or call 905-891-8546
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 The
Canadian Innovator |
Greetings!
Another Tax Season is Over!
You made it through and now can take a well-deserved respite from the long hours and the worklaod. Whether you are taking a spring vacation, or some time out for yourself and the family, enjoy because you deserve it. Our PD Webinar and Seminar season will soon be underway with our Spring Members's Morning to be held at the Old Mill in Toronto on May 28. (See below for details).
We have lots to be excited about here at 2020. New services in Mergers and Acquisitions, new Professional Liability Insurance options for as well as many more webinars with a great line-up of speakers from all over Canada, the US and the UK. The 2009 Brochure will be sent out in the first week of May so set aside some time to look through the webinar series and plan out your PD for 2009. Hoepfully, we've got a few things you'll be interested in.
Our Leadership article this month is on ...
As always, we have a new inspirational movie for you to think about how your team can work better together. It is entitled:
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Spring Members' Morning
"Sharing the Wealth... of Ideas"
Niches in Accounting
Join us at the Old Mill to hear how 3 of our member firms have developed niches for their firms and the benefits they get from them.
Speakers:
Sheldon Rakowski, CA
Sheldon Rakowski Prof. Corp, Toronto
(www.pigs-get-fat.com)
Norm Orbell, CA
Orbell Howden & Norris LLP, Peterborough
Gerry Wilton, CA, CFP
English and Jones, LLP, St, Catharines
(www.englishjones.ca)
Richard Latimer, BA, MA, BComm, CAAP
2020 Canada
The Old Mill Inn & Spa
Thursday, May 28th
9:00 am to 1:00pm
(lunch included and provided by
NAPLIA Professional Liability Insurance)
$140 for 3 PD Hours
Members Only
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For directions, please go to The Old Mill website
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Leadership -
A Case Study in Influence- Hyundai
- Leadership Wired
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Everyone wants to be the best. If you aren't the best, then chances are
you're looking to see who is and trying to emulate them. Put simply,
influencers attract imitators.
Lately, Hyundai has proved to be a leader in the auto industry. While sales
of competitors have slowed to a crawl, Hyundai has been cruising in the fast
lane and gobbling up market share along the way. Other automakers are taking
notice, and copying Hyundai's strategies.
A decade ago, Hyundai introduced its eye-popping America's Best Warranty, providing
10-yr, 100,000-mile powertrain protection. Rivals scrambled to follow suit,
upgrading their own warranty offerings. More recently, Hyundai unveiled its
Assurance program to give car buyers security in light of economic instability.
Within months, GM released its Total Confidence plan, and Ford responded with
the Ford Advantage.
Despite a terrible market, Hyundai's influence has thrived. How has the
Korean automaker been able to pioneer innovation within the American market?
Three Reasons for Hyundai's Influence
1) Building Trust
Hyundai entered the U.S.
market with a splash in 1986, selling more than 126,000 cars. Unfortunately for
Hyundai, the splash was followed by a thud as buyers were greeted with a host
of quality defects. The abysmal quality of its cars made the South Korean
automaker the laughingstock of the industry. "How do you double the value
of a Hyundai?" asked one joke, "Fill the gas tank."
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Worthwhile Canadian Iniative
Fareed Zakaria
World View, New York Times
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 The legendary editor of The New Republic, Michael Kingsley, once held a "Boring Heading Contest" and decided that the winner was "Worthwhile Canadian Initiative". Twenty-two years later, the magazine was rescured from its economic troubles by a Canadian media company, which should have taught us to be more humble. Now there is even more striking evidence of Canada's virtues.
Guess which conutry, alone in the indurstrialized world, has not faced a single bank failure, calls for bailouts or government intervention in the financial or mortgage sectors. Yup, It's Canada. In 2008, the World Econominc Forum ranked Canada's banking system the healhtiest in the world. America's ranked 40th, Britain's 44th.
Canada has done more than survive this financial crisis. The country is positively thriving in it. Canadian banks are well capitalized and poised to take advantage of opportunities that American and European banks cannot seize. The Toronto-Dominion Bank, for example, was the 15th largest bank in North America one year ago. Now it is the fifth-largest. It hasn't grown in size; the others have all shrunk.
So what accounts for the genius of Canadians?
Common sense.
To download the rest of this interesting article, click here. |
The next two months are the greatest opportunity for you to increase your business beyond your tax services for your clients. As you prepare your clients' tax returns, look for areas of weakness or opportunities that you can consult with them about their businesses or financial situations during the slower summer months.
We will be keeping a low profile for the next month or two as we know you are busy. Keep in mind the Maximum Impact event in May and we hope to see you there.
Sincerely,
Peggy Tyers
2020 Canada
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