1. Voices from the Past and
(Hopefully) from the Future (Premium Edition)
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Here are a couple of
stimulating responses that I received weeks ago on my article about illegal
software and a general unwillingness among some freelancer translators to
operate under common business rules.
Trados expert Iwan Davies shared these insights:
Here in the UK, we pay up to two-thirds as much
again for Adobe software compared with what you pay in the US. The list price
for Adobe CS3 Design Premium in the US is $1799. Here in the UK, the
exact same software is £1409 ex VAT (currently over $2800)! Even allowing for
the slippage in the exchange rate since the prices were set, that is a
staggering differential. Adobe will put it down to localization costs, and the
cost of selling abroad, but when you realize that they maintain a massive
distribution centre in Europe (Ireland) and the UK English version is basically
identical to the US English version (we still have "colors" in Photoshop,
for example), then that argument really fails to hold water. With the price of
flights so low nowadays, you can just about fly over the Atlantic, buy the
shrink-wrapped package off the shelf and be home in time for tea and scones
with change in your pocket from the £1400 it would have cost over here. In
fact, I know at least one UK small-business owner who has done just this in the
past, having arranged to also meet with a client and do some business at the
same time! It's no wonder then that people feel ripped off and compelled to
seek alternative solutions, such as those described by your correspondent and
those acquaintances of mine in my second point:
Educational
licenses. The number of people (especially freelancers) who, when I complain
about the point above, respond with "Oh, you can just buy the educational
license, you know!" is staggering! When I point out that an educational
license explicitly forbids use of the software for commercial gain, they just
look at me as though I've just fallen off the tree! How naïve I must be! At
least Adobe demands student/teacher ID for the purposes of activation of its
educational licenses (though my colleagues simply get a letter from their kids'
primary school to confirm that the child is a pupil) -- I could walk up to any
PC store here and buy the "educational" version of Office 2007
for around 20% of its retail price, in cash, without having to prove anything!
The FOSS software [Free
and Open Source Software] backlash is gaining momentum, and it is certainly
worthy of support. Having been a Trados guru for 10 years, I'm not about to
ditch Workbench and move in to FOSS solutions, but I'm finding more and more
that, especially when it comes to the technical management of localization
projects, FOSS is where it's at.
Mario Chávez looked at things from a different angle:
In August
2005, I returned to Argentina for two years to pursue master's courses in
translation studies and audiovisual translation. There are large translator
communities in the big cities such as Córdoba, Rosario and Buenos Aires. In
Córdoba, where I was born, I was very surprised to find out the following:
-- The majority of, if not all, software copies of Trados on the
market are cracked or pirated copies. -- Most diploma-holding translators use a cracked copy of Trados to
conduct business. -- Most computer repair shops in the city of Córdoba offer cracked copies
of software for the equivalent of 3 U.S. dollars apiece.
I will not
make a moral case for using only licensed copies of any software program, but I
think there are plenty of reasons to make a business case out of it. A software
program is a tool, and good tools cost money. From a business standpoint,
investing in the right tools will always make me more competitive and
productive, not less. (...) What I would suggest for TEnT developers and
marketers is simple: invest in translation education along with marketing your
tools. For that, we need a strategy to work with translation schools and
programs to strike a balance between translation education and profitability.
The big companies, such as SDL International and Catalyst, are doing it on a
case-by-case basis. Why not the small fry or the open-source community?
A principle of
marketing calls for segmentation of the market. Developers, don't just play a
zero-sum game of all paid licenses or cracked licenses, because it's a losing
proposition. Offer a tiered system of versions according to market segments,
subsidize some copies for translation students so that they can find it
attractively priced according to the market they live in. Going back to the
Argentina example, the current salary for a retail worker is about AR$800-1,000
a month (about $300 dollars). A working translator in Argentina may make
between AR$2,000 and AR$4,000 a month (in a good month). I am not suggesting
that TEnT software developers should solve the world's economic problems, but
do work with the different markets.
I have been quite critical of some of our fellow translators in the past
because of their (lack of) purchasing habits of the tools that we need to
support our work. But as these comments point out, there are some strategies
that the software vendors themselves could adopt to counter this trend. Now, I
know that some vendors offer their products at lower prices for developing
markets, but maybe this should become common practice.
Here's another business
approach that looks at things from a completely different but also very helpful
perspective. For corporate and LSP customers, Transit offers a service
to convert all their legacy data from competing tools into Transit data,
a service that Idiom also offers. To me it seems that this is exactly
what we need -- not only for corporate and LSP customers, but also for
freelance translators. And if the software vendors themselves don't offer it,
maybe it's a new job opportunity for technically savvy translators with the
right tool set!
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| 2. The Beagle Boys'
Paradise | |
While we're talking
about the legalities of running illegal software, it's not a big step to
cracking passwords. . . . Unlike the former, however, the latter can be legal
and even rather necessary at times. The three kinds of password encryptions
that arguably give translators the most headaches are the ones for Office
files -- particularly Word files -- zip files and PDF files. Now, some
of those files may be encrypted for good reason (like my ebook if you have not
bought it legally . . .), but for others, especially those you are asked to
translate, you are better equipped with the right tools to open them.
As with so many other
tools, there are a great variety of tools out there that allow you to find the
magic word, but the tools that I have been using successfully come from ElcomSoft -- unfortunately in
different (paid) versions for the different products. Now, the magic word is
not magic for nothing, and it isn't easy to find, even for the smartest
software. Plus, there is also a reason for the different levels of
"password strength" that you are asked for on the various websites
and programs you may be choosing a password for.
Like any of their
competing tools, ElcomSoft tools essentially have two strategies. The
fast and quick way is the dictionary attack. This is for simple-minded folks
like me who know that they would forget their password if it were not the dog's
name or something like that. This attack only takes a few seconds and all it
does is to run a large list of terms against the actual password until the
correct one is found. If that method is not successful, a second method is
applied, the so-called brute force method. Typically you can tell the program
certain parameters (like only lower- or upper-case letters, with or without
numbers/special characters, or the presumed length of the password) and
depending on how complex and accurate these are, a successful attack can take
minutes or a whole day.
Still, there is an awkward
feeling of success when you have finally cracked the code and opened the file.
You know it was "OK" to do, but you still have that sheepish
"Beagle Boy" feel.
(And if you're not sure
who the Beagle Boys are, maybe one of the following terms will help: Rafani,
Bjørne-banden, Panzerknacker, Μουργόλυκοι, Golfos Apandadores, Chicos Malos,
Penipoisid, Karhukopla, Rapetou, Braća Buldozi, Kasszafúrók, Bjarnabófar,
Bassotti, ビーグルボーイ, Suņapuikas, Zware Jongens, B-gjengen, Bracia
Be, Irmãos Metralha, Братья Гавс, Buldogi, Bierdnaboját, Björnligan, Karabela
Çetesi, 庀兄弟, Gerombolan Siberat, Banda Bassotti.)
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| 3. Distill This! | |
Distill This!
The last two big "breakthroughs"
for TEnTs (translation environment tools) in the last couple of years have been
real-time server-based processing and sharing of translation memory/terminology
data and quality assurance features.
Especially this last new
feature set has been adopted almost across the board in existing TEnTs, with Trados
in particular putting a big emphasis on it. This may not be too surprising:
many of the existing third-party tools like QA Distiller, Terminology
Matters, and Error Spy have been focused primarily on Trados formats,
making it easy for the Trados engineers to pick and choose the best
features and integrate it into their own tool (see the QA Checker plug-in
in TagEditor). So it's been sort of rough for the third-party tools to
justify their existence.
This morning (providing
a good excuse for sending this newsletter out late, I hope) I had a look at the
latest incarnation of QA Distiller,
and I was able to see some very valid reasons why one would invest in that
tool.
For instance, there are
certain checks that none of the other tools perform (as far as I'm aware) and
that in my work as a translator often cost nerves and time, such as
non-breaking spaces (between number and measuring unit, for example) or
consistent quotation marks in the language you translated into. These and the
many other checks can easily be performed on Trados ttx files, but more
importantly -- and this was the most convincing feature -- on translation
memory exchange TMX files. This is indeed super helpful because it is not
limited to one tool -- TMX files are supported by virtually all TEnTs -- and it
simply makes a lot of sense for me as a translator to QA and fix an external
TMX file before using it for my translation project and possibly multiplying
the problems throughout my translation project.
It's important to
realize that there are some limitations. For instance, you can't at this point
run a QA check on a TMX file that is larger than app. 10 MB, but that can be
prevented by splitting larger TMX files into smaller files. In addition, the
TMX feature is not available in the lower-priced freelance edition.
I called the developers
at Yamagata and asked them whether they would be interested in doing something
for Tool Kit readers. They agreed to give away one Professional
edition (value $1000) and two Freelance editions (value $250 each), and
they left it up to me to decide whom to give this to. So here's the deal: the first
buyer of my Tool Box book after this newsletter goes out gets the Pro edition, and the
next two will each receive a Freelance edition. If you already own the
book, feel free to purchase a copy as a gift for a colleague! ;-)
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| 4. Additions to
TranslatorsTraining.com | We've added two
Flash-based presentations of TEnTs to TranslatorsTraining.com: Swordfish
and Cafetran. Chances are that you haven't seen these two tools in
action and most certainly have not had a chance to compare them to the 13 other
computer-assisted translations tools that are also covered on our website. If
you've already bought a subscription, make sure to come by and view them. And if
you haven't had a chance to purchase a subscription, now is the time.
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| 5. PDF-Internal Optical
Character Recognition | |
Piotr Graff mentioned in
an email that there is a "an even cheaper way, namely free, for those who
own Acrobat 7 and 8" to OCR PDF files that are based on images
rather than text (see the article on this in the last Tool Kit). You can
find that option under Document> OCR Text Recognition, and though I
had been aware of this for a while I had never really given it a fair shake.
After Piotr's email I ran some tests, and I have to say that I was
disappointed. After I pondered it a bit more I realized why the result was
disappointing: it really isn't made for translation purposes, and for what it's
supposed to do it may work just fine.
Here is what it does: once
you select the OCR command, Acrobat re-orients your pages to a top-down
orientation if they are sideways and then applies the OCR process internally so
that the characters become editable within the PDF. The results in the new
version of the PDF look surprisingly good. The frustration sets in when you
then copy the text into a text editor or Word or save the PDF file in an
editable format, because many characters are then internally mapped to
incorrect matches. This is where tools such as Nuance's PDF Converter
and Abbyy's PDF Transformer perform MUCH better -- they export the
content straight into an external format rather than first performing an
internal OCR. One positive thing about Acrobat is that the language selection
of the target text is easily selectable (through the Edit button in the
OCR dialog) -- something that Nuance's product cannot do.
And to clarify one issue
that some readers expressed confusion and concern about after the last
newsletter: the two PDF converters mentioned above are OCR applications that
apply the same OCR capabilities to PDF files that their full-fledged siblings
apply to scanned text. It's just that they do it only to PDF.
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| 6. Outlook Again | |
I'm sorry -- I realize
that I've been writing a lot about Outlook, and that this is relevant
only to those who use Outlook. And yes, I know that there are worthwhile
alternatives. (In fact, I thought an esteemed colleague of mine put it well
when he said the other day that he sees little choice when it comes to MS Office
programs like Word, PowerPoint, and Excel, but Outlook
is the one program he consciously does not use because there are true
alternatives.) Be that as it may, and even despite having vowed to myself that
I would not write about the Outlook-plugin Xobni (pronounced zob-nee) after all the
mainstream media hype last week, I just have to introduce you to Xobni.
It is simply so cool! Really.
Like Lookout
(with which it shares its backwards spelling: Outlook - Lookout, Inbox
- Xobni), whose technology is now integrated into Outlook 2007,
it indexes your emails and attachments for immediate lookup. But unlike Lookout
or any other indexing tools that I am aware of, it also analyzes the emails,
automatically lists all correspondence with the currently selected person, finds
all related users or phone numbers related to that person, shows how many
emails you have exchanged and how this person is ranked among your emails
correspondents, calculates how long it takes you to respond to emails from that
person, etc., etc.
If you live in the U.S.
and you've seen the advertisement from the Men's Warehouse, you'll understand
this line: You're gonna like the way it looks. I guarantee it.
The only drawback I have
seen so far is that Outlook takes much longer to close down, thus essentially
amplifying an existing problem.
But then, check out the beautiful
price: nada.
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| 7. Word Juggling | |
You're all familiar with
Word's Format Painter (the little paintbrush icon). You can click
on or select any text in your document, select the Format Painter, and
then copy the formatting of the selected text by highlighting another block of
text. As an extension of that functionality, you can also use the same
procedure and double-click the Format Painter icon. After being
double-clicked, the icon remains activated and the desired format is available
to you until you press the ESC key.
Every reader of my Tool
Box book knows this little trick, but here is something I just learned
about Word last week: the very same feature works with the Highlight
button. You can select some text, double-click the Highlight button, and
then continue to select text that will immediately be highlighted without
having to press that button again. Press the ESC key to exit.
And if, like me, you've always
wondered how to batch run Word macros on many files (i.e., perform repeated
processes on a number of files all at once), here are the instructions for that. Good stuff.
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| 8. AutoStart Juggling |
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For most experienced computer users,
how to control the programs that are started automatically when you boot your
computer is old news. But there is a relatively new and completely free program
offered by Microsoft for any version of Windows that gives you a fairly
good overview of what these culprits are that make your computer so sluggish: Autoruns for Windows. There are many manual and other ways to achieve the same
purpose, but what I like about this program is that it is really very easy to
install and use, and it gives some information about what the processes and
programs do that are started automatically. And if the explanations sound too
cryptic, you can always check this webpage.
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The Last Word on the Tool Kit
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If you would like to promote this newsletter by placing a link on your
website, I will in turn mention your website in a future edition of the Tool
Kit. Just paste the code you find here into the HTML code of
your webpage, and the little icon that is displayed on that page with a link to
my website will be displayed. Here is a reader who used that code in his
website:
www.alliatranslata.com© 2008 International Writers' Group
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