Tweet! Tweet! ShoppeCharlotte is now on Twitter! Are you asking, "So, what's the big deal?" It's a HUGE DEAL! Effectively it is a business plan than can connect ShoppeCharlotte and its' clients to otherwise untouchable clients!
Here's the shortlist to answer the question "Why Twitter"? 1. Connect with Customers 2. Branding with a Personal Touch 3. Keeping Up with the Jones' 4. Coupon and Discount Codes You never know, ShoppeCharlotte may just tweet about YOU! Twitter is just the tip of the Social Media frenzy that is not going away anytime soon. If you want more information on Twitter and what it can do for you and your business, feel free to contact me! Connect with ShoppeCharlotte on Twitter Connect with ShoppeCharlotte on Facebook Connect with Katie Talks on Twitter Connect with Katie Talks on Facebook Why are Keywords so important for SEO?
One of the fantastic features of ShoppeCharlotte is that when your page is created YOU get to choose your keywords! Why are they so important? When people "search" on the internet what they type in are considered "key words". When web crawlers (the insides of Google) search the mass amount of information on the internet, they will find the "links" that have the best matching keywords. Take The Bead Lady for example. If you search for "bead shops in concord nc" you will notice several things on the FIRST PAGE of Google. The Bead Lady's own website, the ShoppeCharlotte webpage for The Beady Lady, and The Bead Lady Review on my blog ALL SHOW UP on the FIRST PAGE of Google. Why? Because each one of those webpages are using the SAME keywords: "Bead," "Shop," "Concord, NC". Because we all three are using the same keywords, it is pushing The Bead Lady to the top of Google! So, what can you do to increase your chances of being at the top of Google? Here are just a few suggestions: 1. If you don't have a website, and it is in your budget - SPLURGE this year and watch traffic increase to your site. 2. Take advantage of ShoppeCharlottes FREE Fantastic Finds offer! You can submit an item to ShoppeCharlotte to be FEATURED on ShoppeCharlottes HOME PAGE! Just tell them what you think is so special about the item and they will post a picture & brief article about the item! Add your keywords to the post, and presto! you are helping your business move higher up in Search Engines! 3. Use Keywords effectively by using the same keywords over, and over again. If you post something about your business online, use keywords to anchor the link. Here is an example. If I want people to visit my blog to find out about HomeTown Hereos, a local charity that helps kids with cancer, this would be an appropriate use of using an "anchor" link: "HomeTown Heroes is a Charlotte area charity that helps kids with cancer and their families." As you can see, my "anchor" are the words "helps kids with cancer". But the sentence is rich in keywords: Hometown Heroes, Charlotte, Charity, kids with cancer. Which, if the keywords are used properly, meaning used over and over again in reference to HomeTown Heroes, when those words are searched in Google, it will help push HomeTown Heroes higher into Google! PHEW! That was the Social Media Lesson of the week! If you have any questions, feel free to contact me! Need help with your Social Media presence? I can help! Be on the lookout! Katie Talks Carolina will be hosting a Mother's Day Gift Guide event in April! Similar to the Home Office Make Over Event that just ended! Interested in hearing more about it? Contact me!
Call Katie at 704.719.0979 or Pete at 704.756.3346 for more information |