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Take Advantage of Videos
If you don't have videos on your website, you're overlooking a great Internet marketing opportunity. Consumers are obsessed with videos and they are a great way to educate people about your business. Also, search engines like Google and Yahoo love them. Using videos offers a variety of ways to market your business. Put videos on your website and on You Tube. They don't have to be fancy or high tech.
Here are some ideas on types of videos to add to your website:
Video Testimonials
These are more powerful than written testimonials because website visitors can actually see the people providing the testimonial and make a connection. Check out our video testimonials.
Video About Your Company
This allows people to meet you and see your business.
How To/Educational Videos
Show visitors how to do something or educate them about something related to your industry. This helps establish you as an expert in your industry.
Introduce New Product or Service
This allows visitors to see new products and services. Show them how it works. Don't forget to focus on benefits instead of features. They want to know how it will benefit them. Will it save them time or money or make something easier?
Videos should be 2-3 minutes or less. |