In this
newsletter, I wanted to share more insight into the Google
Adwords pay-per-click program.
The Google Network reaches 80% of Internet users worldwide. The
Google Network consists of Web properties, including Google properties, partner search sites, and content properties.
They include major Web portals and sites that are enrolled in the Google AdSense program. With these channels, advertisers’
campaigns can reach some of the best-known e-commerce sites on the Web, like
Amazon.com, and content sites targeted to users with special interests, like
About.com.
The Google Network allows advertisers to reach millions of
qualified users by distributing ads on search results and relevant Web content
on a wide variety of sites and products.
Advertisers can choose to show their ads on Google’s
search network, content network, or both. Note that all ads are opted-in to
appear on the Google Network unless advertisers edit
their distribution preferences. And by default, AdWords
ads appear on the search results pages of Google.com. Your ads are distributed
continuously and on a massive scale.
First,
there is no minimum spending limit. You can spend a small amount at
first…to test new keywords and ads…and then increase spending when
you become comfortable with the success of your advertising. Google welcomes all advertisers, regardless of budget
constraints.
Secondly,
you can choose your daily spending limit. Google
displays your ads so that the number of clicks you receive does not exceed your
daily budget. You choose the maximum amount you are willing to spend for each
click on your ads. Google never charges you more than
this maximum amount. In fact, Google’s
automated auction system often charges you less than the maximum you are
willing to pay. You pay for clicks on your ads. You are charged only when users
are interested enough in your product or service to go to your website, and
possibly become your customer. Google charges for advertising on a cost-per-click basis.
Advertisers pay when a consumer clicks on their ad. This is called a
pay-for-performance, or pay-per-click model. Contrast this with the majority of
online advertising, where pricing is based ad impressions; this is usually a
fee per thousand impressions. There
are no guarantees that a consumer will actually click through to the
advertiser’s website with that model.
With AdWords free conversion tracking and online reporting,
advertisers get customizable reports that continuously track their sales
conversions and return on investment. These reports can also be emailed
automatically on a regular basis.
These capabilities give the advertiser full control over their campaign
spend and clear insight into performance.
Another
benefit to advertisers is the timing of AdWords. In
internet advertising, timing is very important. Google
AdWords ads connect you with new customers by being
in the right place, and, more importantly, by engaging them at precisely the right
moment. Ads are continuously matched to internet users’ interests. The
fact that they're on the Web, actively reading pages and searching terms
related to your product, means they're likely to be interested in what you have
to offer. It also means they're likely to act by clicking on your ad to visit
your site for more information or, even better, to convert into a customer of
yours.
Flexibility
is one of the key benefits of the AdWords system. Whether creating a new account or editing an existing ad, you can
see your new ads on Google quickly.
You also have the flexibility to change your ads whenever you like. The AdWords system is available 24 hours a day, seven days a
week, and the number of changes you can make is unlimited. You also have the
flexibility of targeting different populations by location and language, which
allows you to create targeted ads that will appeal to
your audience.
To
summarize, Google AdWords
offers unparalleled results for advertisers. AdWords
also offers a high return on your investment with minimal risk. It costs
nothing to start, and you pay only when users click on your ads. Timing is
everything, and with AdWords your ad appear when
users are searching for your product or a related word, and will be there
through all stages of the buying cycle.
Finally, Google AdWords offers you
complete flexibility and control, so that you have the power to make your
advertising campaigns as successful as possible. Start advertising in 15
minutes, and enjoy the ability to make unlimited changes to your account. Plus, you can target ads to the specific
location & language of your users.
If you
would like additional information about Google Adwords contact Kevin “Doc” Knott at
214-592-9191 for a free no obligation consultation.
Internet Marketing
Consultant
Phone: 214-592-9191
Fax: 214-257-8748