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A cop at the door. It's just one of the many policies in place at one of the most responsible package stores in the state of Indiana to halt underage drinking.
Big Red Liquors, with 20 stores in South Central Indiana, implements strict carding and store policies to deter underage students from purchasing or stealing alcohol. The store uses progressive steps based on the level of drinking expected to take place.
And, in the height of Homecoming season and other high traffic university events, Wade Shanower and his staff get busy and remain ready. Shanower, who is president of Big Red Liquors, also serves on the Indiana University Campus-Community Commission on Alcohol.
"Students are aware of our intolerance," he said of attempts by underage students to illegally purchase alcohol. "Those students with bad IDs or no IDs are much more inclined to try the grocery store or CVS rather than Big Red."
Big Red has an ID checker on the door during peak hours even during a slow weekend. Security and incentives change for a mid-level weekend, such as Homecoming. The checkers are stationed for longer periods of time, staff is reminded about rewards for confiscated false IDs, and the district managers are more present in the stores to monitor security video.
Seems pretty strict, but for some events like spring's Little 500 in Bloomington, the stores takes even more measures.
A uniformed off-duty police officer stands at the door to deter any potential underage student from entering. As the customer walks in, an employee will check that person's ID. Once the customer makes a purchase, the ID is examined again.
During high drinking weekends, staff meetings are increased and so are the monetary rewards for confiscated fake IDs. Employees are incentivized to be vigilant and receive cash rewards for confiscating phony IDs.
The Monroe County Asset Building Coalition has recognized Shanower and his organization for keeping the community safe. The coalition is a statewide partner of Project RAD.
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