Walgreens may be locked in a competitive market battle and is now looking to booze to up its sales ante--community by community.
The Indiana Alcohol and Tobacco Commission's Web site is showing 63 new permit requests filed in a good portion of Indiana.
So far, most have been filed in Allen County (with 13). The second highest county with new permit requests from Walgreens is Elkhart County (7).
And more are expected.
In March this year, NBC News reported on the plans by the Deerfield, Illinois-based drugstore chain to reconsider adding alcohol to its inventory in "rough economic times" in order to become more profitable.
The strategy is part of a national rollout, according to news reports around the country.
Walgreens has applied to the Memphis Alcohol Commission, for example, to sell beer in all 30 of its Memphis-area locations alone.
But there are growing concerns with a national rollout as well-with some arguing that there's no need for alcohol sales to saturate community retail locations.
In Elm Grove, Milwaukee, a Walgreens manager there is saying customers feel safer buying their booze at their stores rather than at gas stations or big box stores. If sales are supposed to help out the chain, the manager in Illinois predicted only a five percent increase in revenue from liquor sales, according to published news reports.