One of the fastest growing segments of our cross-channel marketing platform is the Mobile user.

So it stands to reasons why Major brands are looking to improve their accessibility to customers' on-the-go while greatly improving the user experience.

Fast becoming a "must-have" technology is what's called 'mobile detection' which is an automatic re-direct to a mobile friendly landing page or web page when someone searches from a mobile phone. For example: if a user requests http://www.chickfila.com from an iPhone (or any mobile device); it will redirect to a mobile URL such as http://mobile.where2getit.com/chickifla.
 
Another example involves the code of the Web page. When searching for a page from a mobile device it can detect if the page renders an AJAX related or Non-AJAX related mobile locator depending on the device. For example: if a user requests http://mobile.where2getit.com/chickfila from an iPhone (or any device which supports AJAX); it renders an AJAX supported mobile locator. Or, if the request is from device which doesn't support AJAX, the WAP locator is rendered.