Dear ,
Utilize our product locator best practices to help consumers find
and buy your products online, whether they go in-store or online to purchase.
The Top 10 List
1.
Product Landing Pages - Organic Search
Using SEO friendly landing pages so your
product, category and brand level catalog pages can be searched by major search engines.
2.
Product Syndication - Shopping
By syndicating your product catalog to all of the major shopping portals and
comparison shopping engines.
3.
Paid Search-
By optimizing your Pay Per Click (PPC) campaigns.
4.
Offer Multiple Buying Options-
Give consumers
the choice on where to buy
a. Buy local - Local retailer
b. Buy Online - Online Retailer or Dealer
c. Buy Online and Pickup In-Store -
d. Buy Direct - From the manufacturer
5.
Product Page-
Each product page should have a 'Where To
Buy link' that when selected would show local and online retailers that carry that specific product.
6.
Product Demos -
Video demonstrations allow your consumers
to learn more about your products; bringing them one step closer to purchasing.
7.
Send to Phone/Email -
Allow consumers to send contact information
(address and phone numbers) as well as driving directions to their mobile
devices.
8.
Send the product photo/image and description to
their mobile device-
This way they have it with them when they
walk into the store. This also allows them to share the information with their
friends.
9.
Reduce Your SEM Dollar Spend-
You can reduce your online spending (SEM) dollars by allowing consumers to find your products through the organic listings on major search engines. Where 2 Get
It will automatically create landing pages for all of the products you sell.
10.
In-Stock -
Include 'in-stock' status to help
increase sales conversions. If the product has multiple sizes and colors, allow for display of in-stock info
for size and color.
Utilize all of these tips to boost your sales this holiday
shopping season. Contact clientservices@where2getit.com
with questions or for a free quote.
Cheers to a Prosperous Holiday Season,
The Where 2 Get It Team
Contact client services today for information about our Mobile Locator Applications and get a FREE Search Engine Ranking Report!
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