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Product Locator Best Practices
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Product Locator
Monster Cable Testimonial
"Monster has truly benefited from the ecommerce Product Locator and Dealer Locator Where 2 Get It provides. It's a win-win-win, as the end consumer benefits by easily being able to find the product they are looking for, the retailer benefits because Monster is sending them very qualified leads directly to their online product page or local location, and Monster benefits by being able to offer a seamless way to provide our consumers various buying options; both online and local."
 
Jim Klar, Ecommerce Market Area Manager, Monster Cable
Greetings!
1. Where To Buy - Should be on your corporate website as well as each product page.
a. Corporate Website - Where To Buy should be a part of your corporate website so that it shows up on every page. When selected it should show both local and online retailers that carry your product line.
b. Product Page - Each product page should have a Where To Buy link, that when selected would show local and online retailers that carry that specific product.
 
2. Multiple Buying Options - Give consumers the choice on where to buy
a. Buy local - Local retailer
b. Buy Online - Online Retailer or Dealer
c. Buy Online and Pickup In-Store - This is unique in that the consumer can buy online from the manufacturer's site and pickup locally at the retailer's store!
d. Buy Direct - From the manufacturer
 
3. Above the Fold - Buying options should be highly visible on a product page, and shouldn't require any scrolling from the original page load
 
4. Product To Product (P2P) Links - If linking to online retailers to allow consumers to purchase items online it should take them directly from the manufacturer's product page to the online retailer's product page
 
5. In-Stock - Include in-stock status to help increase sales conversions. If the product has multiple sizes and colors, allow for display of in stock info for size and color.
 
6. Maps - Local results should include maps and routes on the initial results page
 
7. More Info - Local results should include full address, phone number, and business hours
 
8. Send to Phone/Email - Allow consumers to send contact information (address and phone details) as well as driving directions to their mobile devices. To take it a step further you can allow them to send the product photo/image and description to their mobile device so that they have it with them when they walk into the store. This also allows them to share the information with their friends.
 
9. Product Demos - Video demonstrations allow your consumers to learn more about your products bringing them one step closer to purchasing. For example Monster Cable provides a demo for their wireless FM transmitter which includes a Buy Online link Monster Cable Demo.
 
10. You may also like - Product not available locally or online?  Here are some similar options that you may like.
We will show you live examples of clients using these features in our Product Locator Best Practices Webinar. Or contact us today for your free one-on-one consultaion!
 
888-377-2767
 
Sincerely,
Vickie McGee
VP of Marketing & Business Development 
Where 2 Get It, Inc.