Greetings!
According to Internet Retailer's new search engine marketing survey of online retailers, chain retailers, catalogers and consumer brand manufacturers, paid search and natural search optimization are two strategies that have been helping retailers achieve their goals during this highly volatile period. Goals include growing sales-or in some cases maintaining sales. Over 41% of retailers said paid search advertising has been outperforming all other forms of marketing, where 35% say it is performing at least as well as it had been prior to September 2008.
Looking to optimization? The survey also revealed that more retailers are investing in search engine optimization as the economy worsens. In the past year 46% of retailers said their natural search conversion rate went up. Moving forward through the severe recession, 55.3% plan to increase spending on search engine optimization to achieve better natural search results, while 35.9% will keep this spending about the same. |
