Greetings!
While it's great to listen to tips and advice on how to improve your business, nothing hits home as well as genuine examples of companies just like you who've experienced success using those same tactics.
Challenge:
Velux wanted to help their installer network grow local sales using SEM. They wanted to enhance their certified installer program by offering co-op money as well as marketing support. They wanted to establish SEM channel performance baselines using seasonality, regions and market sizes.
Solution:
Where 2 Get It setup pilot campaigns for Velux during their low season. Each installer received a Google AdWords campaign with a dedicated landing page that included call tracking. Six test markets were setup; three small and three large. Minimal search engine optimization was done to establish baselines, identify variations by region and market size.
Results:
Cost Per Call: Droped with higher spend
(Market Size: Small Market = Higher Cost Per Call)
Other local/regional factors can be big for example the Florida housing market
Next Steps:
Velux is going to move forward with rolling this out to their entire installer network. Where 2 Get It will be optimizing the program based on the results of the pilot program for small and large market sizes.
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