In this economic climate, where budgets are tightening, marketing executives are seeking measurable results. According to a survey by Epsilon of 175 CMOs, there's going to be a shift to digital marketing from traditional marketing since it's more accountable. 
 
Digital Marketing:
Increased 63%
Stayed the same 23%
Decreased 14% 
 
Traditional Marketing
Decreased 59%
Stayed the same 29%
Increased 13%
 
The survey additionally describes that 94% of CMOs and marketing executives agreed with the statement, 'A tough economic period is precisely the time when marketing plays a key role.'
 
Data driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ sophisticated segmentation strategies to recruit and retain customers.