Greetings!
According to some of the experts quoted in DMNews (see below) early adopters of Local Search are reaping the benefit of getting additional web traffic as well as foot traffic. That falls right in line with what Where 2 Get It Local Search clients are seeing, which is triple digit percentage increases month over month, with over 90 percent being unique visitors. |
| DMNews experts discuss the pros and cons of investing in Local Search |
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"Local search can really pay off for advertisers with a bricks-and-mortar presence. Optimizing your physical locations and controlling the messaging can provide excellent opportunity for both foot traffic and Web traffic. It also provides a way to own more space in the search engine results pages, thus increasing your chances of getting that valuable click." Allister Blanco, Director of search and analytics, LBi
We expect the traffic from local search to increase as the less tech-savvy boomers age. Generation Xers and millennials already rely heavily on the Web and mobile Web for information, and they use local search to find what they want. Leslie Carruthers, President, The Search Guru
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