| And the winner is... |
Peter Trimble from the Acushnet Company has won our contest and gets to choose between an iTouch or an iPhone.
Congratulations Peter! |
| Short Codes |
|
Short Codes -- short strings of numbers to which text messages can be addressed - allow wireless subscribers to access applications on all participating wireless carriers' networks, at any time and gives content providers access to more than 245 million wireless subscribers. The possibilities are endless: voting and polling, contests, surveys, direct marketing, chat, games, and the like all can benefit from CSCs. |
| LOCATE Short Code |
|
Where 2 Get It has invested in the short code "LOCATE" or 562283 for our clients to use for 2-Way SMS. This shared code will offer faster time to market as well as reduced entry costs. This is a great way to test out our Mobile Locator technology without making a huge investment.
So how would this work for you?
Consumers would type in a KEYWORD plus a ZIP CODE and send it to the short code LOCATE. See the example below.
Send:
Text: Outback 92604
Short Code: LOCATE / 562283
Response:
Outback Steakhouse
15433 Culver Drive
Irvine CA 92604
(949) 651-8760 | |
|
Greetings!
Here are the results of the mobile marketing survey we had last week.
Overall it looks like the most popular method of connecting to mobile consumers in 2009 will be via Mobile Web with 1-Way SMS (Send to Phone) second and Interactive Voice Response (IVR) third.
The trend seems very similar to the results Google published earlier this year stating that they received 50 times greater search traffic from iPhones than any other mobile device.
Budgets are tight, so mobile marketing dollars are going to be coming from existing budgets. The target uses for mobile marketing will be for special promotions to gain awareness and leads.
I've included information on short codes in the left sidebar for those who wanted to learn more about 2-Way SMS.
Thank you for your participation! |
| Mobile Survey Results |
|
Are you currently doing any mobile marketing? If yes, what type?
1-Way SMS (Send to Phone from PC) 0.0%
2-Way SMS (Request & Receive from mobile device) 0.0%
Mobile Web 12.5%
IVR (Interactive Voice Response) 6.2%
Not at this time 81.2%
If currently doing mobile maketing, what is your budget?
Less than $10,000 12.5%
$10,000-$35,000 0.0%
$35,000-$50,000 0.0%
$50,000+ 0.0%
N/A 87.5%
Do you have plans to do mobile marketing in 2009? If yes, what type?
1-Way SMS (Send to Phone from PC) 11.1%
2-Way SMS (Request & Receive from mobile device) 0.0%
Mobile Web 33.3%
IVR (Interactive Voice Response) 5.5%
Not at this time 50.0%
Would you be interested in using Where 2 Get It's "LOCATE" short code if it could save you 20%-50% off of your budget than if you used your own short code? Please state why or why not.
Yes 25.0%
No 75.0%
If you are planning to do mobile marketing in 2009, what will be your budget?
Less than $10,000 37.5%
$10,000-$35,000 0.0%
$35,000-$50,000 0.0%
$50,000+ 0.0%
N/A 62.5%
Are new dollars being added to the budget for mobile marketing? Or is it coming from an existing budget? If existing budget, please explain what budget the dollars are coming from.
Yes, new dollars 0.0%
No, coming from existing budget 56.2%
N/A 43.7%
Will you be using mobile marketing for campaigns?
Coupons 0.0%
Sweepstakes 0.0%
Special Promotions 26.6%
Other 13.3%
Not at this time 60.0%
Why are you using or planning to use mobile marketing?
Awareness 30.7%
Leads 11.5%
Revenue 7.6%
Create opt in mobile distribution list (like email mktg) 7.6%
Because everyone else is doing it 11.5%
Other 7.6%
N/A 23.0% | |
Please feel free to give us a call at 888-377-2767 or email us at sales@where2getit.com to for a free consultation on how our mobile solutions can work for you. Sincerely, Vickie McGee VP of Marketing & Business Development
Where 2 Get It, Inc. | |
|
