| SES Award Finalist |
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Where 2 Get It was honored as a finalist in the first annual SES Awards, presented at the Search Engine Strategies (SES) San Jose conference in San Jose on August 18, 2008.
The Where 2 Get It Search Locator, which incorporates paid search, local submission and organic search, was noted in the category of "Most Innovative Use of Search Engine Optimization."
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Greetings!
Where 2 Get It today announced a strategic partnership with Mixpo, an online video advertising provider, that will allow Where 2 Get It's national brand clients to leverage one of the fastest-growing Internet search trends.
Mixpo, specialists in localizing video through a pioneering online video advertising platform, is teaming with Where 2 Get It to easily and affordably create, deploy, and optimize online video for SEO. Videos have proven to drive measurable results and fuel more effective marketing campaigns, which Where 2 Get It will offer to clients purchasing its Search Locator solution.
According to Mixpo, video ads result in a five- to fifteen-times higher click-through rate compared to static display ads. The platform provides the ability to drive direct response and measure click-through and other activity happening within the video itself.
In a typical use of the service, video produced by a Where 2 Get It client would be featured on a local landing page and would be optimized for search, with the video helping to drive conversions. The video could further be customized to provide a location tag directing consumers to a specific local business location. The flexible platform enables creative video development, allowing companies to add content such as photos or pre-existing video from a TV or Web commercial.
"Our online video ad platform is ideally suited to delivering on the national local promise and partnering with the leader in this field, Where 2 Get It, is a strategic move for us that will bolster our time to market," said Anupam Gupta, president & CEO, Mixpo. |
| Office Depot, Inc. Video Example |
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For example, see how Office Depot, Inc. leveraged b-roll footage to create a video with voice over and call to action links and added it to their local landing pages:
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"Where 2 Get It's local landing pages have seen triple digit percentage increases month over month, with over 90 percent being unique visitors," said Manish Patel, Where 2 Get It's founder and CEO.
"Video advertising is clearly becoming a tsunami force in Internet advertising. Combined with our innovative and conversion oriented approach with Search Locator, Mixpo enhances our strong leadership in local search for national brands," added Patel.
Give us a call 888-377-2767 or email us sales@where2getit.com today for a free consultation on how video can help you get found locally.
Sincerely,
Vickie McGee
VP of Marketing & Business Development
Where 2 Get It, Inc. | |
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