For immediacy of impact and unprecedented levels of consumer involvement, few innovations can rival common short codes (CSCs).
 
Long popular in Europe, Short Codes -- short strings of numbers to which text messages can be addressed - allow wireless subscribers to access applications on all participating wireless carriers' networks, at any time and gives content providers access to more than 245 million wireless subscribers. The possibilities are endless: voting and polling, contests, surveys, direct marketing, chat, games, and the like all can benefit from CSCs.