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Time to sign up for the ALA Fight for Air Walk! |  |
Help the American Lung Association Kick-Off Walk season! Join us on August 9, 2012 from 6:00-8:00pm at the Fight for Air Walk Kick-Off Reception to be held at McDonald's Hamburger University.
September 30, 2012
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KEY REFERRAL! |
Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com. |
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Greetings!
Welcome to the August issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
 iPhone 5 to be fully charged on Sept. 12
Apple's long-awaited new iPhone will be announced on Sept. 12, according to a report. The blog iMore reports that Apple will announce the new iPhone - possibly called the iPhone 5 - plus a new iPod Nano via a special announcement on that date. The products will then hit retail on Sept. 21.
There is also a possibility that Apple will announce the iPad Mini on the same day. Apple reps could not be reached for comment. During a call with analysts last week, though, the company repeatedly referred to a mysterious "fall event." Apple's last iPhone release was the iPhone 4S on Oct. 4. of 2011.
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 As the School Bell rings, so do the Cash Registers!
It's hard to believe some of Chicago's schools are back in session. And retailers are smiling! Back-to-school spending in the U.S. is poised to increase the most since 2003 as shoppers replace apparel and electronics that their kids had to "make-do" with last year, according to a survey. The average person with students in kindergarten through 12th grade plans to spend $688.62 on clothing and supplies, jumping 14% from $603.63 a year earlier, the National Retail Federation said. The NRF cited a survey of 8,509 consumers conducted by BIGinsight between July 2 to July 9.
"People don't look at back-to-school shopping as a discretionary expenditure," said Matthew Shay, CEO of NRF. "A significant number of consumers indicated that they couldn't hold off on these purchases any longer."
Nearly 40% of consumers plan to take their shopping lists online, up from 32% a year earlier.
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Analyzing your Digital Buy
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What should you pay attention to after placing a digital campaign? Obviously, sales are important...but look at the media as an introducer and as an influencer, rather than just a last-click deal closer. Customer engagement and its influence is also critical.
Here are five metrics that can help you take these new shifts into consideration and better handle your daily bid management routine.
1. Bounce Rate
Monitoring how different ads or keywords generate different bounce rates can make a huge difference in your optimization efforts. Traffic sent to your landing page, homepage, or to an internal page on your website should yield important differences in bounce rates. You will need to bid down on bounce rates that are one standard deviation above the average, and bid up on lower ones.
2. Average Page Views Per Visit
You can really measure how engaged your visitors are at this point by measuring how deep into your site they will go. By measuring engagement at this level, you're seeing an indicator that you are beginning to influence, even if this does not immediately turn into a conversion.
3. Average Cost Per Page View
This metric is absolutely critical to publishers, because it allows them to reach out to new audiences and turn a profit. The publisher model is to sell ad space, and knowing what a given page will yield in terms of revenue allows them to reach out to customers via paid channels in order to generate more revenue.
4. Average Time on Site
Are you reaching your customers? Are you speaking to them, and are they responding by spending time on your site? If, for example, you have a video on your site that is three minutes long, you'll want to see that you've reached your audience for at least that long.This is not just about how many page views you are generating, but the level of trust your customers are starting to put in your brand, and how curious they are about you.
5. Rate of Return Visitors
This is one of the most important metrics in measuring customer engagement. A higher rate of return for a specific keyword, or set of keywords, is good reason to focus more closely on those visitors. Because we're often so focused on the last click when buying media, we forget to focus on the ones who are returning to our site, and we don't give them what they need to convert.
Understanding that consumers "browse the aisles" on the web as much as they do in a store gives you a reason to look more closely at those return visitors, and concentrate on assessing their true value. You will most likely find that keywords with a high rate of return visitors are ones that are deeply influencing the sales cycle.
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Could this be a new Olympic Sport?
Hooters named Joey Chestnut the official Wing-Eating World Champion after his performance at the original Hooters restaurant in Clearwater, Fla., during the culmination of the 10-city Hooters Wing-Eating World Championship tour. Chestnut, the number one ranked world champion eater from San Jose, Calif., ate 144 wings in 10 minutes to claim the title and take home $7,500 in cash prizes.
Adrian "The Rabbit" Morgan, from Baton Rouge, La., placed second, finishing 140 wings. The 100-pound Sonya "The Black Widow" Thomas, from Alexandria, Va., finished third with 131 wings.
The Hooters Wing-Eating World Championship is the first time the chicken wing eating discipline has been part of a championship circuit to identify and crown an official world champ.
The competition is part of a weekend celebration of National Chicken Wing Day, which was last Sunday, July 29. Participating Hooters locations across the country offered a special promotion, "buy 10 wings, get 10 wings free" for dine-in guests on that day.
Marketing Keys helps the Original Hooters - the company owned stores in Chicago, Tampa Bay/Clearwater and Manhattan, NY - negotiate and place their media. |
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Olympians Tweet Off!
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Olympic athletes are using Twitter to coordinate an online rebellion against the International Olympic Committee's rules on social media, claiming that restrictions on advertising are ultimately affecting their performance by obstructing sponsor relationships.
In order to protect sponsorship dollars, the IOC's Social Media, Blogging and Internet Guidelines' Rule 40 limits athletes competing in the Olympic Games from appearing in advertising during and shortly before the games in order to help prevent ambush marketing.
U.S. track and field athletes are leading the campaign against Rule 40, using the hashtag #WeDemandChange. ESPN reporter Darren Rovell argued, "The IOC argues Rule 40 protects the investment of those who sponsor the games. It does. It also shows no regard for the athletes."
Lauren Fleshman, who was the U.S. 5000 meters champion in 2006 and 2010, took advantage of the fact that she's not competing at the Olympics by giving a shout-out to the sponsors of her friend, Alysia Montano, who is competing as a middle-distance runner at London 2012. Ms Fleshman tweeted, "I don't have to follow #rule40. Do you? @redbull gives @Alysia800 wings. #wedemandchange." Alysia Montano is sponsored by Nike and Red Bull.
Dawn Harper, a 100-meter hurdler, has been tweeting photos to make her point, including one of her hairdryer with "Rule 40" tape stuck over its brand name and another with the Rule 40 tape stuck over her mouth.
Texan Leo Manzano, a 1500-meter runner, went one step further. The athlete, who was born in Mexico, risked the wrath of the IOC when he tweeted yesterday, "I crushed a 4.0 mi run with Nike+ SportWatch GPS. #nikeplus:go.nike.com."
Two days ago, Mr. Manzano tweeted, "I am very disappointed in Rule 40 of the USOC as I just had to take down my picture of my shoes and comments," and directed followers to a discussion of the topic on his Facebook page.
Athletes who are lucky enough to have deals with official sponsors such as Procter & Gamble, Adidas, BMW, McDonald's and Coca-Cola, can promote them freely in their tweets, but those who are sponsored by other companies are not allowed to mention them on social media during the games.
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Tweet of the Month.
| MarketingKeys Roger Keys
Follow us on Twitter
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.
Sincerely,
ROGER KEYS
MARKETING KEYS
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