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Fight For Air Ride
This Friday, June 8th the annual American Lung Association in Greater Chicago's Fight for Air Ride will take pedalers from Crystal Lake to Lake Geneva. It is a cause that all of us can identify with - Clean Air and Healthy Lungs. Challenge yourself to either (2) days or (3) days of riding. The weekend ride includes deluxe accomodations at The Abbey Resort in a beautiful, tranquil marina setting. You can still register for the ride by clicking on the Fight For Air Ride logo below or- if you prefer - you can call Heidi Hoffman at (312) 781-1100. We hope to see you there! Click the logo to visit the website to learn more or find a climb near you! 
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KEY REFERRAL! |
Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com. |
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Greetings!
Welcome to the June issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
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Chicago Wolves "Score" at the Box Office! |
Marketing Keys is proud to announce that the 2011-12 Chicago Wolves' season was a success! Although there will be no Calder Cup Trophy to carry home this year, the Wolves scored big with gate receipts! In a challenged economy, the Chicago Wolves had a 7% increase in ticket sales per game. The Wolves finished #2 in the AHL in regular season attendance for the 2011-12 season right behind the Hershey Bears. The Wolves would like to thank their fans and loyal supporters for a tremendous season, as they begin preparation for the 2012-13 championship season. Marketing Keys will once again "assist" on a marketing campaign that will be driven mainly by Outdoor, Online and Print vehicles. |
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"Face" It. Teens prefer to Tweet!
Did your teenagers suddenly stop using their Facebook accounts? They may not be the only young adults who've lost interest in the largest social network on Earth, according to a recent report by The Los Angeles Times.
There are many reasons why teens could start visiting Facebook less, including the fact that parents keep tabs on their kids on the social network. On sites like Twitter and Tumblr, they can use any pseudonym, and they don't have to feel pressured to add people they don't want to add, even if they know them in real life.
Groups of friends also find themselves having fun on Twitter trying to make hashtags trend. In fact, according to a recent Pew Internet survey, 31% of all internet users 18 to 24 years of age use Twitter, though we imagine some of them have inactive accounts. With 900 million users, it's unlikely that Facebook will be dethroned as the king of all social networks in the near future. However, if teens truly are beginning to lose interest in it, the company has to find ways to keep things fresh in order to avoid becoming the next MySpace.
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Pandora's ad share goes UP...or does it?
 It's been about a year since streaming-radio company Pandora went public at a valuation of $3 billion. Since then, the company has been pushing for a universal audience-measurement service tracking both traditional and internet radio -- arguing Pandora isn't getting the crack it deserves at the $14 billion local-radio ad market. Tired of waiting for radio-audience-measurement standard Arbitron, Pandora has inked a deal with Triton Digital to report measurement metrics such as average-quarter-hour and cumulative audience for Pandora. The resulting numbers are impressive: On a national level, the Triton metrics show that Pandora is the largest radio network for listeners age 18 to 49 when the results are compared to traditional radio networks measured by Arbitron. Results in local markets show strong penetration as well. Pandora's ad revenue was $70.6 million in the most recent quarter, up 62% year over year. Total revenue was $80.8 million. But media agency buyers surveyed by Ad Age, all of whom already do a good deal of business with Pandora, seem less impressed with what Pandora Chief Revenue Officer John Trimble trumpeted as a "game changer" in a recent interview. "The agencies and marketers are really looking for easy ways to compare both broadcast and digital radio," he said. Though the buying execs said the numbers are good to have, they noted that alone won't lead to increased advertising on Pandora. Kevin Gallagher, exec VP-local activation for Starcom, said his agency continues to buy more with Pandora each year and that the lack of a unified measurement metric hasn't been an inhibitor. Would measurement from Arbitron have a greater impact? Mr. Gallagher's response seems to imply that it would. "In a perfect world, all audio would be measured by the same source and the same panel," he said, "because then the ratings that we're getting would truly be apples to apples." |
Google Chrome: The new #1 web browser! 
Google's Chrome web browser just passed Microsoft's Internet Explorer to become the most- used browser in the world, says the latest data from a digital analytics service. Although Chrome has edged out IE before for short periods, the last week marks the first time Chrome was the No. 1 browser for a sustained period of one week. Exactly 31.88% of the world's web traffic was done on Chrome, according to StatCounter, while IE is a close second at 31.47%. Although the difference is slight, Chrome has been trending up for some time, while IE has been trending down. IE is still the top browser in many regions, including North America, but Chrome is extremely popular in both India and South America - the latter being a region where Google's Orkut social network also has significant market share. IE is still king in most other regions, though, for obvious reasons: It's the default web browser for Windows machines, which still constitute about 90% of the world's computers. Tech-savvy Internet users tend to prefer Chrome, however, due to its minimal user interface and loading speed. The browser trends are expected to continue at least until the general release of Internet Explorer 10 later this year. IE10 is tied to the launch of Windows 8, and it may introduce a wild card into the browser game. |
| | Can Romney spell V-i-c-t-o-r-i-e? | 
If you were running a major presidential campaign that just got slammed for misspelling America as "Amercia," you might ask your staff to go through your campaign literature with a fine-tooth comb. You may even begin focusing on your online campaign literature, where mistakes could be erased in seconds. At the very least, you might give your much-viewed Facebook presence a once-over.
Not so Mitt Romney. Less than a week after the "Amercia" gaffe, another two major spelling mistakes have emerged in the Romney campaign - one of them front and center on the candidate's Facebook page.
As you can see in the screenshot above, Romney's campaign store - the third link on his Facebook page, which has received more than 1.8 million Likes - lets you know you can buy the candidate's "offical" gear. [UPDATED: Shortly after this story published, the link was removed.]
Also on Facebook this weekend, the Romney campaign offered readers a "sneak-peak" [sic] at the candidate's forthcoming TV ad.
Of course, for most of us - English teachers excluded - none of this exactly rises to the level of high crimes and misdemeanors. At most, Romney is guilty of not hiring a good copy editor. (Then again, how bad a speller does Romney's social media manager have to be to not notice a mistake that prominent on Facebook?) But image matters in presidential elections, more than it does anywhere else. When similar mistakes happen three times in the same week, it creates an expectation that can be hard to shift. Expect Romney's spelling skills to become the butt of late-night talk show jokes. Dan Quayle can attest, and he only made one such prominent error ("potatoe"). |
Tweet of the Month.
| MarketingKeys Roger Keys
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.
Sincerely,
ROGER KEYS
MARKETING KEYS
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