Greetings!
Welcome to the August issue of Key Notes - Marketing Keys' monthly newsletter. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. |
 | Is News/Talk the future on the FM dial? |
 In Chicago within a matter of days, (2) frequencies on the FM band (formerly playing music) have changed to a spoken word format. WBBM-A Newsradio 780 is now simulcasting on FM 105.9 (formerly Fresh) and WWWN FM News 101.1 has taken over for the Alternative music format WKQX Q 101. In the '80s and '90s, the News/Talk format basically saved the AM band as many music listeners flocked to the FM band. Now, 20+ years later...are we seeing another shift? Younger music lovers have been downloading their music on iPods opening the door for Talk to move to the FM. |
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Pandora beats some Top Radio Stations for Young Listeners |
 Not only are younger music listeners going to their ipods but they are also going to a personalized, streaming juke box called Pandora. In New York, Pandora garnered a 0.7 AQH rating among 18 to 34 year olds. They beat out terrestial stations Z 100 and Hot 97. Please note the numbers were calculated by Edison Research from data provided by Pandora. The ratings were even higher in Chicago, L.A., San Francisco, Chicago and Washington, where Pandora gained a 0.9 rating in the 18-34 demo. Don't expect Pandora though to get hit with a ton of advertising dollars. A lack of D.J.s or on-air personalities will impact revenue...as those elements are considered key to building trust with audiences. |
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ZUCKERBERG LEAVES FACEBOOK TO START NEW COMPANY. |
 That's Randi not Mark. Randi, the sister of founder Mark Zuckerberg and Facebook's Director of Marketing, has decided to leave Facebook to start her own company. Zuckerberg's new company, RtoZ Media, will focus on helping companies become more social. According to reports, Zuckerberg had been considering the move "for a really long time." Randi Zuckerberg has been a pivotal figure in Facebook's growth, and her departure will create a void that not even her brother will be able to fill. |
| GOOGLE'S SOCIAL NETWORK - GOOGLE + - HITS 20 MILLION VISITORS |
 While Facebook will be scrambling now to replace a key piece that fueled their unbelievable growth...another competitor is looming. Google+ has had 20 million unique visitors - 5 million of them in the U.S. - since they launched their social network. According to ComScore's Andrew Lipsman, it is definately the quickest rise to 20 million visitors that a site has ever experienced. |
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