What is Your Firm's Brand

Bonnie Buol Ruszczyk, President, bbr marketing

 

How often do you think about your firm's brand? Does everyone at your firm know what your brand is and do they communicate it consistently to those they meet? Read Bonnie's insightful article on branding.

Fast>>Five

Daniel Jackman, Blackman Kallick Plante Moran

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. They're worth clicking.

 

>>A few web development ideas for professional services marketing:

Hinge:  Online Marketing for Professional Services Firms

HubSpot:  Top 10 Ways Buyers Find Professional Services Providers

 

>> Whether obvious, forgotten or unknown; choose what works for you with 25 Marketing Best Practices for a Professional Services Firm.

 

>>Online only! Has your print gone digital? Bloomberg reports that Newsweek will shift to online.

 

>>Tweet about it! Social Media Examiner provides 16 tips for businesses

 

>>Where do you begin with your website? HubSpot's website grader. 

 

>>For SEO "Keywords" are critical. gShift Lab's Blogging for SEO Guide offers some tips that you can use in articles and website content.

Best Practices 

Being Mobile

 

More and more web surfing is occurring away from the desktop and on mobile devices. Read more about Barnes Dennig's AMM-MAA Winning mobile site.

 

You've probably heard this before and now's a good time for a reminder. Read what to do to protect yourself from password vulnerabilities.

 

Freed Maxick CPAs has been chosen by Twitter, Inc. to appear in a case study being promoted on Twitter's website for advertisers. Learn best practices you can immediately use.

Sarah Milans, RyanSharkey, LLP

 

Check out the top 10 Summit take-aways thoughtfully crafted from a first-timer's perspective. Has Freed Maxick become a verb? 

Principal Perspective

 

 

Chris Perrino

Principal, Business Development

Barnes Dennig

 

You might know Chris Perrino as recent inductee into the AAM Hall of Fame, an honor which he calls his "proudest career achievement." Read more about Chris including his views on business development for CPA firms and his experience in garage bands.

 

 

Email info@accountingmarketing.org to submit your article ideas.