Community-Minded Firms

Sara Robertson, GBQ Partners LLC

 

Whether your firm commits to associate volunteer hours, opens its checkbook to support community organizations, or performs pro-bono work, chances are you're involved in the community in some capacity. We spoke with three firms that have formal community initiatives to find out more about how they structure their programs and what kind of results they encountered from such programs.

 

Click here for the complete article.

 

Fast>>Five

Daniel Jackman, Blackman Kallick

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

 

>>Want to give back? Want to know what others have done? Read Smart Business: Corporate Philanthropy for ideas.

 

>>Mind your manners. Business Etiquette: 5 Rules That Matter Now

 

>>How is your management? 8 Core Beliefs of Extraordinary Bosses

 

>>Coca-Cola offers some transparence with its liquid marketing strategy in a lengthy but very educational two part video:

• Content 2020 Part One
• Content 2020 Part Two
• Don't have time for the full video lesson?: 5 Lessons from Coca Cola's New Content Marketing Strategy  

 

 

Budgeting for charitable contributions is one of the toughest things we face as accounting marketing professionals. Do we include every partner's charity? How do we respond when a major client asks for a donation? When the time comes to cut the charitable givings budget, how do we make the selections? Is there any effect of the dollars spent on charitable contributions on our overall marketing and, if so, how do we measure it? Click here for access to forms used by other AAM members to help them with this difficult process.

Partner Perspective

 

 

Dick Mengel

Partner

Mengel Metzger Barr & Co.

 

Dick Mengel is a Partner at Mengel Metzger Barr & Co. based in Rochester, New York. Dick is an active Chair on the Rochester Community Foundation, a Board member for the Salvation Army as well as a Board member of the National MS Society Update NY Chapter. Click here to learn more about Dick, his involvement in the community and what he thinks the biggest issue is facing the accounting industry today.

 

 

Have you recently changed jobs or received a promotion or award? Have you joined or been appointed to a local board? If so, we want to hear about it. AAM will run this information in a future issue of the AAM Minute. Click here to submit a summary or press release, along with a headshot (if applicable).

 

Please note: AAM cannot guarantee that all submissions will be published. Firm submissions will not be accepted. This feature is for individuals and members only.

 

 

Email info@accountingmarketing.org to submit your article ideas.