Outsourced Marketing - Strategies and Considerations

Brian Falony, BizActions a Thomson Reuters Business 

 

Many firms choose to outsource various projects and for different reasons. I talked with three marketing professionals to find out why they outsource and how they determine what to outsource. For marketing professionals strapped for time, money, and resources, outsourcing various projects can allow you to focus your time and efforts elsewhere. 

 

Click here for more tips on outsourcing your marketing functions.

 

Outsourced vs. In-house Marketing Tasks

Melissa Farmer, Somerset CPAs, P.C.

 

Some firms outsource a lot of marketing functions where other firms do not outsource much.  We surveyed accounting marketing professionals to find out which tasks are outsourced and which are DIY. 

 

Click here to learn what other firms always outsource, sometimes outsource and never outsource.

 

Fast>>Five

Daniel Jackman, Blackman Kallick

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

 

>>Get it while it's hot!  Adobe Unveils Photoshop CS6 Beta, Now Available as Free Download.    

>>Nice to meet you: Four Reasons to Love In-Person Events

 

>>Is it me or does Facebook look different? Take advantage of the Timeline: Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand

 

>>iPad 3 is the latest offering from Apple. No matter what generation of tablet you are, it makes an exceptional business tool.

• The Entreprenette Gazette has a quick round-up of how professionals use their iPad.
• Apple's slightly 'salesy' iPad at Work offers some apps
• Tips from a Blackman Kallick CPA: Using Your iPad for Business: Greater Portability, Flexibility, and Organization. Fewer Trees.

>>Complex math, wondrous to behold: Graphing on Google.com - Now in 3D

 

Susie Brown, Clayton & McKervey, P.C.   

 

Are you looking to redesign or update your firm's website? Before you get started click here for some tips from Emily Burns of Freed Maxick & Battaglia on finding a vendor, site maintenance, web content and promoting your new website.

 

Susie Brown, Clayton & McKervey, P.C.   

 

Are you looking to get your firm in the news? Would you like to know what publishers are looking for? Kelly Pratt, managing publisher of INSIDE Public Accounting, provides some insight into what it takes to have your story get published. Click here to learn what makes a good story.

 

Leadership Corner

 

 

Dawn Wagenaar

Principal

Ingenuity Marketing

 

Dawn Wagenaar is the Principal at Ingenuity Marketing Group based in St. Paul, Minnesota. Dawn is an active member of AAM as she is on the Board, Chapter Task Force and the Sponsorship Task Force. Click here to learn one of Dawn's best marketing tips and what she would be doing if she hadn't become a marketer.

 

 

 

Have you recently changed jobs or received a promotion or award? Have you joined or been appointed to a local board? If so, we want to hear about it. AAM will run this information in a future issue of the AAM Minute. Click here to submit a summary or press release, along with a headshot (if applicable).

 

Please note: AAM cannot guarantee that all submissions will be published. Firm submissions will not be accepted. This feature is for individuals and members only.

 

 

Email info@accountingmarketing.org to submit your article ideas.