 The Merger Effect
Stacie Muldoon, Mengel, Metzger, Barr & Co.
In the past year there has been a flurry of merger and acquisition activity with accounting firms around the country. We were interested in the impact this has on the marketing departments of the merging firms and the individual roles within the departments. Click here for insights from Allan D. Koltin, a leading Consultant to the profession.
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The Merger Effect - A Marketing Director's Perspective
Christina Evans, GBQ Partners, LLC
It goes without saying that accounting firm mergers can have a significant effect on the marketing departments of the firms involved. We talked with a marketing director who is with a firm that recently merged with a larger firm. Click here to read her experience.
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Fast>>Five
Daniel Jackman, Blackman Kallick
Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.
>>"How Companies Learn Your Secrets" how Target's Guest Marketing Analytics department harnesses the power of guest data
>>Have you heard the buzz about Pinterest, a virtual pinboard? Can it be a tool for you and your branding efforts?
>>The New York Times on "Managing an Online Reputation" is a wake-up call/reminder that "Your customers [clients] are talking about you - and the whole world is listening."
>>Is busy season getting stressful? Office MUVE videos might be a good way to dance it off!
>>Check out Five Lessons Marketers Can Use from the Hunger Games
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Just Add Water: Merger Checklists
Sara Robertson, GBQ Partners, LLC
Embarking on a merger of your own? From internal and external public relations and advertising, to website, branding, and general firm administration, we have added two merger checklist templates to the Marketer Toolbox on AAM's website. You must login to the Members Only section to view the samples within the Toolbox Categories, then click Checklists and Forms.
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Member Voice
Linda Forbes
Director of Marketing
Macias Gini & O'Connell LLP (MGO)
Linda Forbes is the Director of Marketing at Macias Gini & O'Connell and is an active member on the AAM Interactive Education Committee. In this month's Member Voice, she shares advise on Merger activity. She's also a singer and closet poet.
>>Read more about this multi-talented marketer.
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Marketer News of Note
Have you recently changed jobs or received a promotion or award? Have you joined or been appointed to a local board? If so, we want to hear about it. AAM will run this information in a future issue of the AAM Minute. Click here to submit a summary or press release, along with a headshot (if applicable).
Please note: AAM cannot guarantee that all submissions will be published. Firm submissions will not be accepted. This feature is for individuals and members only.
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