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Association for Accounting Marketing
Issue Editor: Susie Brown
February 2012

AAM Minute iconGoogle+: The Basics

Jessica Levin, MBA, CMP, Seven Degrees Communications and AAM Digital Media Chair 

 

Are you ready to jump into the latest social network, Google+? Is the newest member of the social media craze worth all the hype? Will we be forced to use it as Google attempts total web domination?

 

>>Learn the facts of Google+ and see if it's right for your firm.

AAM Minute iconFast>>Five

Daniel Jackman, Blackman Kallick

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

 

>> Google's new privacy policy and terms of service change March 1. What does this mean when you "Google" it?

>> Where are people viewing emails? Email Viewership Report: Opens via iPad Up 73% You must register to view the article.

 

>> Check out these helpful tips to help get through this year. Busy Season Survival Guide

 

>> Need something to do with your stress? Turning Stress into an Asset

 

>> Does your firm have a LinkedIn company page? Quickstarter has some helpful steps: Adding a Company to LinkedIn and Make Status Updates on Your LinkedIn Company Page
AAM Minute iconBest Practices: YouTube

Sara Robertson, GBQ Partners, LLC   

 

Challenge...use the following terms in a sentence: accounting firm, YouTube channel, award winning. If you came up with a sentence that involves Maryland-based Katz, Abosch, Windesheim, Gershman & Freedman PA (KatzAbosch), you win! 

 

>>Read the complete article here.

AAM Minute iconDeveloping an Effective Mobile Website

Brian Swanson, Flashpoint Marketing 

 

The world of digital marketing is moving at a quick pace. With an endless parade of new digital marketing concepts like social media marketing, search engine optimization and online publication relations, how do you keep up? How do you know where to begin?

 

>>Click here for a list of essential tips.

AAM Minute iconPartner Perspective

 

 

 

Goodmiller_ChuckChuck Goodmiller

Co-Managing Partner    

Henry & Horne, LLP 

 

Chuck Goodmiller is the co-managing partner at Henry & Horne, LLP. In this month's Partner Perspective, he shares his thoughts on the importance of digital media, must knows for new accountants and how to be more strategic versus tactical.

 

>>Read more about this almost med student turned marketer.

AAM Minute iconMarketer News of Note

 

 

Have you recently changed jobs or received a promotion or award? Have you joined or been appointed to a local board? If so, we want to hear about it. AAM will run this information in a future issue of the AAM Minute. Click here to submit a summary or press release, along with a headshot (if applicable).

 

Please note: AAM cannot guarantee that all submissions will be published. Firm submissions will not be accepted. This feature is for individuals and members only.

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Have an idea for an upcoming issue?

 

 

Email info@accountingmarketing.org to submit your article ideas.

In This Issue
Google+: The Basics
Fast>>Five
Best Practices: YouTube
Developing an Effective Mobile Website
Partner Perspective
New Member Listing


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Upcoming Events

February 23 |1:00 pm EST

AAM Roundtable: Engaging Your Professionals In the World of Social Media 

 

March 6 | 1:00 pm EST

AAM High: The New Sales Model: Generating Quality Leads from Your Website

 

March 21 | 1:00 pm EST

AAM Roundtable: Stop the Fire Drills! Improving the Proposal Process at Your Firm

  

April 3 | 1:00 pm EST

AAM High: ABCs of Accounting for Marketing Professionals

 

June 10-13, 2012

2012 AAM Summit

in partnership with the Practitioners Symposium and TECH+ Conference

Aria Resort & Casino

Las Vegas

 

 

New Member Listing

Click here to view a complete list of new AAM members.

 

 

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