The Business Discipline of Practice Growth

Gale Crosley, CPA, Crosley+Company

Reprinted with permission from Inside Public Accounting  

 

A firm's clients are one of the "heartbeats" of the firm. Gale Crosley offers her insight regarding best practices to retain best clients. Read more about the strategy she suggests and the process to use.

Fast>>Five

Daniel Jackman, Blackman Kallick

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

 

>> Have marketing resolutions for 2012? Here are six.

 

>> Storytelling is not just for campfires. A good story can increase revenue. 

 

>> Ever feel like meetings are too long? Cut your meeting time in half.

 

>> YouTube got a makeover last month. Here is an overview of the changes and what they mean for your marketing efforts.

 

>> Want to be more productive in 2012? Inc. has some tips that can help you optimize your time and stop multitasking, aka being distracted:

• 7 Things Highly Productive People Do
• 7 Steps to Incredible Personal Productivity

Yvette Alexander Slate, Carried The Bag, LLC   

 

Do you have a plan of action after meeting with a prospect? Do you have continual contact with your current clients? Consider the following strategies to build a continued relationship with prospects and current clients.

 

>>Read the complete article here.

 

 

>>Read our tips to staying professional on Twitter.

 

 

Kevin Kiefer

Consulting Marketing Leader - Manufacturing

Deloitte

 

You know Kevin Kiefer as one of AAM's newest Board Members, but do you know what advice he would give people to get more involved with AAM? Or, what he'd be doing if he hadn't gone into accounting marketing? Click here to read what Kevin has to share.

 

 

Have you recently changed jobs or received a promotion or award? Have you joined or been appointed to a local board? If so, we want to hear about it. AAM will run this information in a future issue of the AAM Minute. Click here to submit a summary or press release, along with a headshot (if applicable).

 

Please note: AAM cannot guarantee that all submissions will be published. Firm submissions will not be accepted. This feature is for individuals and members only.

 

 

Email info@accountingmarketing.org to submit your article ideas.