2012 Accounting Marketing Trends

Christina Evans, GBQ Partners LLC

 

With 2012 just around the corner, we surveyed our members to see what everyone has planned for the New Year. We asked one simple question: What new or exciting initiatives is your firm planning for 2012?

 

Click here to see what your peers are working on.

Sara Robertson, GBQ Partners LLC

   

You've barely finished the Thanksgiving leftovers and now it is time to get the firm holiday card out. In most firms, holiday cards are enough to turn even the cheeriest of accounting markers into a Grinch.  Whether your card is well under way or this is acting as your 'reminder' to get moving on this year's card, we can all learn a thing or two from 2011 celebratory greeting card AAM-MAA award winner, Skoda Minotti.

    

>> Read the complete interview.

Fast>>Five

Stuart Baum, Blackman Kallick

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

 

>> 2011 Internet Trends by KPCB uses hard data to explore "... the digital trends that surround us in today's increasingly mobile, social world."

 

>> Three good articles & tips for LinkedIn

            > LinkedIn for sales efforts in 30 minutes per week

            > Messaging group members that aren't contacts

            > Using the new Company pages

 

>> Two (of many) good posts from Mashable this month

            > How to change your Twitter handle

            > Using social media to create brand ambassadors

 

>> MarketingProf's predictions for 2012 include 'SoPo,' social media ROI and (my personal favorite) adding customers and employees to your extended marketing team.

 

>> What are you predicting for 2012 in accounting marketing? Share your thoughts by tweeting them. Use #AAMKT. 

Jaimi Koechel, Henry & Horne, LLP   

 

While everyone has a personal wish list for the holidays, we marketers compile our professional wish lists year-round. Read on to see what tops our lists - and how we can get what we want.

   

LinkedIn has more than 135 million members in more than 200 countries, making it the world's largest professional online network. By the end of the third quarter, professionals were joining LinkedIn at a rate faster than two new members per second. Will you be the next one? 

 

>>Learn tips for joining.

 

 

Sean P. Smith

Director of Marketing
Schneider Downs

Pittsburgh, PA

 

Sean Smith, director of marketing with Schneider Downs in Pittsburgh, is excited about the challenge to be creative and innovative, particularly when conveying the value his firm provides. 

 

>>Read our Q-and-A with Sean. 

 

 

Email info@accountingmarketing.org to submit your article ideas.