Getting More Client Feedback:
Tips to Improve Your Response Rates

Lee Eisenstaedt, L. Harris Partners, PC

 

Client feedback is critical to the success of client retention. Online surveys offer a convenient and streamlined platform to gather client insight, however, response rates can often be discouraging. Lee Eisenstaedt shares some best practices that will help you exceed industry average response rates on your next client survey. 

 

>> Read the complete article here.

Greg Cole, BKD LLP

   

In our complex and hurried day-to-day activities, we sometimes forget to do the simplest things. We plan, we organize, we create elaborate marketing campaigns and we work tirelessly to calculate return on investment. However, many times we forget to ask the very people on whom we are expending so much energy and effort the most simple of questions: "Dear client: How are we doing?" 

    

>> Read Greg's complete article here.

Fast>>Five

Stuart Baum, Blackman Kallick

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

 

>> Steve Jobs (1955-2011) was more than a technology visionary, he was also a marketing innovator. Here are...

> four marketing lessons from HubSpot,

> seven more from Heidi Cohen, and

> another five from imedia connection. 

 

>> The top issues facing accounting firms. The AICPA surveyed the top five issues of various size firms. 

 

>> Twitter is becoming de rigueur for accounting marketers. Here are 17 tips to help you get the most marketing value from your tweeting.

 

>> A motel is a mash-up of the term "motor hotel." Mocial is "mobile social." You know all you need to know about motels, so here are 10 things you need to know about "mocial" marketing.

 

>> A favicon is more than a small logo to the left of your url. There's value and some strategy to these 16x16 icons.

 

If you see any interesting links, please email them to AAM Headquarters so we can consider them for a future FAST>>FIVE.  

   

Need help creating a survey? We have added two survey samples (client satisfaction and tax services) to the Marketer Toolbox on AAM's website. You must login to the Members Only section to view the samples within the Toolbox Categories. 

   

Social media is in a constant state of change and growth. It, at times, seems to have a life and breath of its own. To help you keep a firm grasp on these changes, AAM's Digital Media Committee has prepared monthly social media best practices and tips to keep you and your organization current. 

    

>> Read about LinkedIn updates and how to put them in immediate practice.

 

 

Rebecca L. Ogle, CPA

Principal

Somerset CPAs, PC

Indianapolis, Indiana

 

This month in our Partner Perspective we introduce Rebecca L. Ogle, CPA, Principal at Somerset CPAs, P.C. Rebecca shares her thoughts on client loyalty, the rewards of her job, and how she makes life's opportunities into marketing opportunities.

 

>> Read more about Rebecca in this month's Partner Perspective. 

 

 

Email info@accountingmarketing.org to submit your article ideas.