 Building Your Firm's Budget
Susie Brown, Clayton & McKervey, P.C.
The preparation of annual budgets is not a task many marketers look forward to with anticipation. To paint a picture of how other firms approach this task, we surveyed our association to see how members prepare their firm's budget. Will your budgeting questions be answered?
>>Read the answers here.
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Fast>>Five
Stuart Baum and Daniel Jackman, Blackman Kallick
Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.
>> What's the best marketing advice you ever received? A nice thought piece from Marketing Profs.
FAST>>FIVE Contest: Tweet the best piece of marketing advice you ever received! Use #AAMKT. One will be selected at random and highlighted in the next AAM Minute. The winner will receive a prize.
>> What do our legal peers say when it comes to marketing budgeting? Read a case for having a marketing budget and what's included in a law firm's marketing budget.
>> Looking to get more from LinkedIn groups? BBR marketing provides a short list of ideas.
>> Do you have a year-round marketing strategy? Here is an annual firm market plan from PracticeTrak.
If you see any interesting links, please email them to AAM Headquarters so we can consider them for a future FAST>>FIVE.
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Best Practices: Ad Campaign
Melissa Farmer, Somerset CPAs
 Kennedy and Coe is a 200+ person firm, founded in 1932, with eight offices in Kansas and Colorado. They wanted to create a print ad campaign that connected with the entrepreneurial spirit of the privately held, middle market business owner.
>> Read more about their ad campaign that won them two AAM-MAA awards, and Principal, Dixie Larson's advice for accounting marketers.
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Leadership Corner
 Jack Kolmansberger
Chief Marketing Officer
Herbein + Company, Inc.
Reading, Pennsylvania
You know Jack Kolmansberger as an AAM Board Member, but do you know what advice he would give people to get more involved with AAM? Or, why he doesn't take it personally when 3,000 people walk away from the stage when his band is playing?
Learn more about Jack and what's going on with the association.
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