AAM Minute eNewsletter: August 2011

Association for Accounting Marketing

August 2011

Engaging Your Associates in Networking and Community Events

Christina Evans, GBQ Partners LLC; Stacie Muldoon, Mengel, Metzger Barr; Jaimi Czarnezki, Henry & Horne; Brian Falony, BizActions, LLC

Have you ever wondered how other accounting firms are encouraging their associates to become active in networking and in the community? We interviewed a few firms to see what unique strategies they are currently using to engage their associates.

>> Read full interviews with Erinn Keserica, Eric Majchrzak, Karen Love, Raissa Evans, and Jen Lemanski

Fast>>Five

Stuart Baum and Daniel Jackman, Blackman Kallick

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

>> Read the Fast Five

If you see any interesting links, please email them to AAM Headquarters so we can consider them for a future FAST>>FIVE.

Just Add Water: Networking, Firm Sponsorships and the Marketing Budget

Sara Robertson, GBQ Partners LLC

The importance of an external network...This is a relationship business...The power of building relationships...
As accounting marketers, these are phrases we are all familiar with. We know there are benefits to building and maintaining a far-reaching external network, and it's something a firm of any size and budget can do.

>> Read full article

Partner's Perspective

Gary Reynolds, President, Shareholder

Perkins & Co

Portland, Oregon

CPA. President. Shareholder. Trusted Advisor. Avid Golfer. Wine Collector. At Perkins & Co, these are all synonyms for Gary Reynolds. As president of the firm, he not only knows assurance and accounting, he also knows how to treat people. Gary's personal approach and leadership has helped make Perkins a trusted advisor to all their clients. In his spare time, Gary plays a five handicap, travels internationally, spends time increasing his wine collection, tinkering in the garden and making the big catch with his fly fishing rod. It must be nice to be so good at so many things.

>> Read more about Gary in this month's Partner Perspective.

Best Practices: Marketing Plan for Lindquist, von Husen & Joyce LLP

Brian Falony, BizActions, LLC

Lindquist, von Husen & Joyce LLP (LvHJ) is a 40-person CPA firm serving Northern California. The firm was founded in 1935, and has five partners. I spoke with James Kraft, one of the senior partners about the firm's new strategic marketing direction.