 Fast>>Five |
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Not Your Typical Summit Recap
Enlightening, inspiring, engaging, creative, collegial and groundbreaking, these are all words used to describe the 2011 AAM Summit, held at the Fairmont Chicago Millennium Park this past June. Instead of writing a typical "conference recap article" we have compiled a 360 degree point of view summary, gathering feedback from a speaker and a veteran to a rookie, exhibitor and presenter.
So whether you attended the Summit in person, plan to purchase and listen to the audio, or hope to make the case to your boss and attend next year, here's what some of our attendees had to say:
>>To read complete attendee interviews, click here.
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Just Add Water Ideas from the 2011 AAM Summit
Daniel Jackman, Blackman Kallick
The Goal: An idea a minute.The Result: 65 ideas in an hour.
The session, called 60 Ideas in 60 Minutes and run (literally) by Russ Molinar, Director of Global Markets at Ernst & Young, and Leisa Gill, Director of Marketing at LBMC, was designed to have attendees list actionable insights acquired during the AAM 2011 Summit.
How many of these ideas did you also have? Or, more importantly, how many of these can you use at your firm?
>> Read the full article or skip directly to the ideas.
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Up Close With the AAM-MAA Judges
Sara Robertson, GBQ Partners LLC
See what the AAM-MAA judges had to say about the process, the submissions and the surprises they saw while judging the 2011 AAM-MAA entries.
>> Read the full interview here.
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AAM Leadership Corner
 Kristen Lewis
Senior Marketing Manager
EisnerAmper LLP
AAM Board Member
Step away from the edge! You know Kristen Lewis as a Board Member for AAM, but do you know what she likes most about her job?...her 'top tip' for fellow accounting marketers?...or just how far she'll go to get the perfect shot? (Hint: The next step is a doozy.)
>>To learn more, read the full interview.
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 Have an idea for an upcoming issue? |
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| AAM Member Spotlight | |
Julie Barnes
Director of Marketing
Smith and Howard, PC
You'll laugh. You'll cry. You'll think. Or at least that's what AAM Member (and soon to be Growth Strategies Committee member) Julie Barnes suggests you do. And, have you ever thought what job you would have if you weren't in marketing? Julie's answer might surprise you.
To learn more,
read the full interview.
Click here to view a complete list of new AAM members.
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Marketer News
of Note | |
We would like to recognize the following individuals who received awards during the annual AAM-MMA Gala.
Marketer of the Year
Raissa Evans, PKF Texas
Rookie of the Year
Emily Burns, Freed Maxick
Volunteer of the Year
Sarah Johnson, Inovautus Consulting
Hall of Fame Inductee
Marsha Leest, CCH a Wolters Kluwer business
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| AAM and The Advisory Board Team Up | |
Winning CLIENTS is Everything
A Conference on Marketing, Sales and the Strategic Expansion of Your Firm
September 26-27, 2011 | The Cosmopolitan of Las Vegas
WinningClientsConference.com
Click here to read more.
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| Growth Strategies | | View AAM's new quarterly publication Editorial Calendar
and submit article pitches to
editor@accountingmarketing.org.
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