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The FAST>>FIVE
Stuart Baum, Director of Marketing, Blackman Kallick
In every issue, we provide five (or more) links to great ideas or interesting articles we've seen since the prior issue. The only thing they all have in common is that they're worth clicking.
- Are your client-facing folks selling themselves or selling trust? AAM member Andrew Roses advises that building business is all about building relationships.
- What's inside the mind of an entrepreneur? A fascinating article from Inc. Magazine packed with good advice from and about entrepreneurs. Relevant to what we do all day? You decide.
- Trouble booking lunches and meetings? Here's one site I can't live without and one that recently caught my eye:
- OpenTable has been my 'go to' tool for years. Unsure why so few people in my network use it. (Looking for take out for today's meeting? Try GrubHub.)
- Tungle.me just crossed my radar. Though I haven't yet set up an account, it looks like it could be the next big thing for booking one-on-one meetings.
- What kind of marketing department do you have? AAM members Katie Tolin, Wade Clark and Art Kuesel help readers build or start their marketing department ... and advise how and when to ask for more resources.
- Thinking about a YouTube channel? Mashable (as always) provides five good examples.
If you see any valuable links, please email them to AAM Headquarters so we can consider them for a future FAST>>FIVE. And many thanks to those of you who sent contributions this issue.
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Implementing a SEO Program Roundtable Recap
Sara Robertson, Marketing Manager, GBQ Partners LLC
Are you considering search engine optimization (SEO)? Have you committed to a SEO program but would like to learn more about it and how you can participate in the process? If so, you should have attended the April 28 AAM "Implementing a SEO Program" roundtable with Brian Swanson, of Flashpoint Marketing, and Katie Tolin, Rea & Associates, Inc.
Didn't make the call? That's ok. The following is a recap of the discussion. Topics included:
- What are the benefits of SEO?
- Do it yourself or outsource?
- How to obtain partner buy-in
- Developing a keyword strategy
- Link building
- Measuring results
Click here to read the full recap.
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You Spoke, We Listened!
Sara Robertson, Marketing Manager, GBQ Partners LLC
Hopefully you read about MarkeTrends' transition to Growth Strategies: The Journal of Accounting Marketing and Sales in the March/April issue of the publication. As this progresses, the AAM Minute is getting a makeover of its own.
In 2009, the AAM Minute was launched as a way to provide timely, interactive information that impacts accounting firm growth. Last year, we asked members for detailed feedback on the various AAM communications, and as a result, we're making some tweaks.
Click here to read more.
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Going Mobile: The Future of Marketing
Communications is Here
Marketers and communicators alike have set their sights on mobile applications. By 2013, the Internet will be accessed more often by mobile devices than by desktop computers. From special apps to mobile-enhanced websites, the future appears to include mobile devices in the marketing mix. The Association for Accounting Marketing (AAM) has recognized this trend and is one of the first accounting associations to develop a mobile website, which will debut for the upcoming annual Summit, Take Your Firm to New Heights, to be held June 7-10 in Chicago.
To read more, click here.
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Marketer News of Note
Colette Gonsalves joined Abbott, Stringham & Lynch on Jan. 31, 2011, as its first in-house marketing hire. Prior to joining Abbott, Stringham & Lynch, she had more than five years of event marketing and marketing communications experience with TechAmerica's Silicon Valley office.
Meyers Norris Penny LLP (MNP) announced that Gordon Lee has joined the firm as marketing director of Eastern Canada. Gordon brings more than 20 years of extensive marketing and business development experience and the industry insight MNP was looking for as they continue to recruit the best people to meet the diverse needs of their clients.
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AAM Headquarters
15000 Commerce Parkway
Suite C
Mount Laurel, NJ 08054
P: 856-380-6850
F: 856-439-0525
info@accountingmarketing.org
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