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Synthesis Agri-Food Insights
April 27, 2010     Volume 2, Issue 4

Sharing our insights on the challenges and opportunities facing the agri-food sector.

Water Availability: The Sleeping Giant

Water is something we take for granted as being abundant, free and available when we need it. And yet, it is being widely touted by many as the reason for which wars of the future will be fought.

That's something that is hard for many of us to fathom - after all, our country is known around the world for its abundance of water. In fact, we've always had so much water that most of us rarely give it a second thought. But it's unlikely to stay that way - and we need solutions in order to feed a growing global population.

Rapidly growing cities, bulk water removal and a changing climate are straining our natural water resources, making all of us vulnerable to water shortages, especially in years with little rainfall. To farmers and others who depend on water, it's an undervalued commodity and the agri-food sector should start focusing on the potential water problems that lie ahead.

Water availability helped define settlement patterns across North America. With technological advances came the ability to irrigate, turning formerly dry regions into productive agricultural land. When droughts strike, their impacts on food and farming are direct and expensive. For example, Environment Canada's stats show that the drought of 2001-02 that hit British Columbia, the Prairies, Ontario, Quebec and Nova Scotia, cost the country approximately $5 billion.

In areas like the Southwestern United States, water access is often restricted and water rights are a contentious issue. Even in provinces like Ontario, where water is abundant, the provincial government began regulating large users of water in 2007.

The solution, says Rob Hannam, President of Synthesis Agri-Food Network, is two-fold, one of resource management planning combined with new green technologies.

"We need a far-reaching water strategy to address issues like water-taking and water availability," says Hannam. "In times of shortage, who will continue to have access to water? Will it be municipalities to keep households going? Will it be industry who sustains jobs? Or will it be farmers who are growing food?"

Any successful water management plan will have to strike a careful balance between social, environmental and economic requirements. And the agri-food sector will need to be part of that planning to ensure its needs can be met. This means becoming engaged and aware of the issue now instead of waiting until it becomes a more serious problem.

Technology can also help in addressing water scarcity issues. This could include developing new water-efficient livestock feeding systems, sensor-monitored drip irrigation, or developing crops that can flourish even in extreme weather conditions.

"Limited water availability will mean changes to what we produce and how we produce it," says Hannam. "But it can also lead us to new opportunities for the agri-food sector."


Insights - so what does this mean for the agri-food industry?

Be proactive and get involved - Educate yourself on what is going on in your area or region with respect to water and become an active participant in the discussion. Learn from areas, like California, that are facing these issues now.

Agriculture is part of the solution - Although a limited water supply may mean changes to the  kind of food we produce and even the way we produce it, it could also result in new opportunities, whether those are new, drought hardy crops, more efficient water use, high tech water recycling technologies, or improved wastewater management products and services.
 

Recognize the value of water - Water is often perceived as being free as it is plentiful and generally readily available. However, future success in the agri-food sector will depend on access to water and if this access requires a financial investment, it will have significant economic impact on the sector, its development and its output.


Sincerely,
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The Synthesis Agri-Food Consulting Team

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