News From LBD
 March 2009 Vol 1  Issue 1
Due to your current or past relationship with John Branstad and/or Leadership By Design (LBD) you have been selected to receive our monthly E-Newsletter: News From LBD. We trust you will find it interesting and beneficial.
As you may or may not know, LBD is a Leadership Development Company where we "link individual performance to organizational success." To accomplish this we help leaders and future leaders expand and develop the skills and attitudes necessary to achieve a higher degree of confidence and success both professionally and personally. Our goal is to help individuals and organizations recognize how attitudes and habits are linked to the way we think, the way we behave and thus how effectively we lead. 
A number of people in our LBD community have enjoyed and requested regular updates and tips that may enable them to be more effective in their leadership roles. News From LBD has been designed to do just that. Each issue will include a Feature Story that illustrates leadership in action. Other features will  include: What Leaders are Reading, Quote of the Month, Leadership Tip Of the Month and occasional links to web sites and/or articles with tips and ideas for effective leadership. 
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If you or someone you know would like to learn more about LBD and what we do, please feel free to contact us directly or visit our website. 

What Leaders are Reading

"The 21 Irrefutable Laws of Leadership" by John.C. Maxwell

If you have read the original version, then you'll love this new expanded and updated one. Internationally recognized leadership expert, speaker and author, John C. Maxwell has taken this million-seller and made it even better. "A book is a conversation between the author and reader," says Maxwell. "It's been ten years since I wrote The 21 Laws of Leadership. I've grown a lot since then. I've taught these laws in dozens of countries around the world. This new edition gives me the opportunity to share what I've learned."

"Where Have All The Leaders Gone?" by Lee Iacocca

Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its worst crises, including the Great Depression and World War II, through great leadership. Iacocca presents a brutal analysis of cronyism in Washington, D.C., the abysmal situation in Iraq, and failed policies at home. He is not a pessimist. With a reputation as a straight shooter, he hopes to inspire young people to become more involved in the political process. This is a surprisingly outspoken take on the pressing need for real leadership in this country.

"The Bible" Psalm 1

God gives us a key to success - The importance of Integrity.


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We all know it is easier to retain current customers than it is to find new ones. Rushing out to find new clients in these trying times may not be the answer. Remember your past and current clients. Invest time to reconnect and solidify relationships with them; mine your current database. Make appointments with five contacts on your list each week and ask them "how can I help you?" Connect them to the resources they need to maintain their success. They will remember you for it.
If  a response has a complaint in it (my taxes are killing me - tax accountant, bookkeeper, etc.), that's an opportunity. If the response has personal information in it (my daughter just got engaged - florist, hairdresser, makeup, photographer, etc), that's an opportunity. Let them know that you are there for them. You increase your visibility and credibility with them, and it will lead to profitability down the line.
Remember! No sales pitch! If they ask you why you are calling, sincerely say "I just wanted to check in with you and see how you are doing."  RESIST the impulse at any point to sell unless asked.  They just might ask!

John Branstad
John Branstad


"We are not judged by the answers we give; rather by the questions we ask."


John Branstad