Connect with me:
510-329-8155
klewis@growthfocus.net
Quick Links
|
|
My Columns
|
 |
Remember to visit my columns, and subscribe to the examiner.com version! Let me know what you think!
|
I would love to reconnect with you, as well.
And the coffee is always on me!
Call me to set up a time to catch up!
510-329-8155
|
|
|
Greetings!
Regular readers of my newsletters know that I am a
cheerleader for paying attention to Baby Boomers. And with good reason: They
remain the richest, largest segment of our population. If you ignore them, you
could be leaving a lot of money on the table.
When credit is due other generations, however, it must be
noted.
Am I in charge yet?  | New research reveals that, for the first time in recent history,
an economic recovery will NOT be led by hard-working and consuming Baby
Boomers, but instead by the generations that follow them.
"In the past two recessions, Baby Boomers quickly led the
recovery. However, this group has been hit hard by the recession at a point in
life when their financial commitments loom large and retirement is on the
horizon. Marketers will need to look to the smaller Gen X generation and large
Gen Y population to fuel growth in the initial stages of the post-recession
recovery," said a reviewer.
Put another way, having taken a big hit in retirement
savings and having less time to recover, Baby Boomers will be buckled down rebuilding
wealth for a longer period than Gen X or Y.
The survey report supports this view:-
Among Gen Y consumers (those between 18 and 27 for this
report) just 25% say the economy has significantly changed their spending
behavior
- 36% of Gen Xers say it has
- 37% of Boomers say it has
A changing of the generational guard? This recession may
have been the first step in that direction. Your marketing planning should
evolve with it! Get a copy of the report here.
|
 |
Sarah Palin to Sell Alaska
|
 Forget politics. Sarah Palin is now famous for being famous.
This makes her a marketable commodity, at least in certain venues. The TLC
cable channel has signed on to test that hypothesis by having her star in a travelogue series about her home state. Given the coverage already received for
the announcement, and the likely buzz when the "Sarah Palin's Alaska" debuts, it is probably a good move.
Some critics are already sniping, but that is all to the good for publicity, is
it not? As long as TLC keeps politics out of the script (if not out of the
minds of viewers), this project will probably work out.
|
| |
The Census? Get Serious!
|
Who will win the count?  | The Annual U.S. Census may seem unimportant to the average
citizen, but it is a life-and-death event for Congresspeople, state and local
governments and marketers.
Where else can I get so much free information to inform
(note that these words share a root) the planning I do with clients. And the
more accurate it is, the better the data.
So do me a favor and do your civic duty: Fill out the form
and mail it today!
www.census.gov
|
|
|
Remember to recommend me to those you know who need expert marketing help, especially in developing digital content strategies and implementation plans. I also specialize in customer retention initiatives and business-to-business sales and marketing integration.
Sincerely,
Kern Lewis
GrowthFocus, Inc. |
|
|
