Greetings!
 Earth Day had a stunning revival this year! Every Tom, Dick and Harry, and their cousins, threw an Earth Day-Themed promotion.How serious were they, though, about saving the planet?Macy's, for instance, made a BIG DEAL about its tie-in with the National Park Foundation, but this one-off smacks more of self-serving promotion than true commitment to Greenery.If they were truly committed, the promotion would last for months, rather than a day. Or, Macy's would promote a new "green" tie-in every month.
You can do better. Consumers demand better, too. We see through the gimmicky promotions. SunChips is a brand that does it the right way, for example. Beat the competition by making yourself a year-round Green Business and promote that regularly. - Save materials, and tell us how much with a running total.
- Use better materials, and tell us why they are better for us.
- Support local green causes that truly resonate with local clients, and do it often.
- Get your business "green certified" through a local government or valid non-profit process.
(See example here for Alameda County, CA.)
- Remind us about your sincere efforts in every physical or electronic communication we have with you.
Do this, and you will build a reputation for making a difference that few other businesses will have the focus and consistency to match! |
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What's all the Twitter about?!?
 I found an interesting white paper this week about increasing use of social media. Here is the link:
Social Media Marketing Report
I don't buy all the finding completely, but the trend is clear that businesses need to employ social media as a regular part of their marketing tactical weaponry.
I took issue with Twitter, though, topping the list as the media "most used" to promote products. Twitter? Please! My fellow marketing "gurus" have all fallen in love with it, but I don't yet see reports in the Marketing press about a breakthrough promotion that led to gobs of new business using Twitter.
So, I took a peek at the survey methodology. Hmm, their primary method of survey distribution was via TWITTER! There's your big grain of salt right there!
For now, Twitter remains more of a vanity tool than a promotional one. Keep an eye on it, but don't lose sleep about not "leveraging it" just yet.
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Thanks for reading this, . I look forward to connecting in the near future!
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Sincerely,
Kern Lewis
GrowthFocus, Inc.
510-329-8155 |
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