Did You Know?

Are those not the three greatest things on the planet? OK, outdoor baseball probably belongs in there too.

First, a little background. Some of you know that Four51 has developed a social media marketing platform called FanTools. (Tim Morin blogged about FanTools last fall.)

The first FanTools application is a Facebook add-on that allows a brand (think Starbucks, 24 Hour Fitness, Southwest Airlines, the Detroit Red Wings, your dentist...) to make highly tailored offers to its fans.

In short, companies will use FanTools to acquire fans, get them to transact and share, and retain them.

FanTools is in beta-testing. We've implemented FanTools on Four51's own Facebook fan page in order to make offers to you and learn from you...and because we believe in eating our own dog food. You'll find crazy-good deals on:

Font upload fees
Kits
Online education
Data Delivery
Batch Upload

These offers are available only through FanTools. Click here or on the Facebook icon to get started. (Yes, you'll need a Facebook account.)

With all due respect to the late Billy Mays: But wait, there's more! We've also added some useful scripts to our fan page, and plan to add more. They are free for the taking. Just visit the Free Scripts tab on the fan page.

If you want to learn more about FanTools itself, check out the FanTools tab on the Four51 fan page. If you'd like to talk to us about introducing FanTools to your own clients, send us an email.

Finally, there are some topics on the fan page Discussions tab that we'd like you to chime in on. Topics range from the killer question to ask a CMO in 2010 to email marketing integration with Four51 to why ERP software is so scary.

So please, take advantage of some great offers, grab some free scripts, and sound off! (And make this the year you take that trip to Wrigley Field that you've always promised yourself.)