There are about 30,000 catalogs on Four51, and hundreds get added every month. They are not all created equal. Many are beautifully themed, engaging and professional. They offer the buyer a satisfying ordering experience, often tightly integrated with the buyer company's corporate brand standards. Others...well...others present many opportunities for improvement! Some are like frogs waiting for a princess to wander by.

The Four51 default buyer theme, while functional, will never win an artistic award. It was designed as a starting point, not a finished product. 

What are your options? First, did you know that Four51 created a library of ~75 themes that you can use to customize buyer sites? These come in a variety of styles and colors, and offer a clean, professional look. They are free to use, and you don't need our help to assign them to buyer catalogs. This article tells you all you need to know.

Second, you may want to learn how to create your own custom themes. Many of you have taken this training, and the results are amazing. You can learn more about online theme training by clicking here.

Final thought: now and then we hear a customer say that a given site doesn't need an attractive, professional look-and-feel because of "the type of products being ordered" or "the buyer's personality." We think that's taking a big risk.
 
Regards,