Do you want to offer a more "retaily" buying experience? There are several ways to do this, including Variants Based on Selection Specs.

This feature gives you the ability to display different images based on the combination of specs selected. Here we're showing an example from the Four51 Demo. Using the color dropdown to change the color from black to green instantly changes the image displayed. 

Another benefit: creating a unique variant for each combination of specs for a product supports tracking inventory at a more granular level. Also, each combination of specs has a unique SKU.  This is important for those who need detailed product tracking (size/color, for example) in their back-office systems.

To learn more about creating variants based on selection specs, click here.

Have a happy and safe Memorial Day weekend.

Four51