DECEMBER 2010
In This Issue
Foreclosures Impact Rates
What We Do
Build a Relationship
Foreclosures Impact Home Ownership Rates
home
According to a report from the U.S. Census Bureau the nation's homeownership rate remained at its lowest in more than a decade, hampered by a rise in foreclosures and weak demand for housing.

The rate hasn't been lower than this since 1999, when it was at 66.7 percent.

The home ownership rate was around 64% from 1985 through 1995. It then rose dramatically during the Clinton and Bush administrations, hitting a peak of more than 69% in 2004 at the height of the housing boom.

Throughout the 2000s, home ownership has ranged between about 67 percent and 69 percent, reaching a high of 69.4 percent in the second quarter of 2004. Since the housing bubble burst in 2006, the percentage of ownership has been gradually easing.

Now, rising foreclosures and more conservative lending practices will likely keep the rate of homeownership in decline.

The government survey also noted that as of the third quarter of 2010, about 18.77-million homes and apartments (or 14.4 percent of the total) are now vacant. The number of vacant homes has surged over the past four years from about 16 million at the beginning of 2006.

The percentage of households that owned their homes was unchanged at 66.9% in the July-September quarter, the Census Bureau said Tuesday. That's the same as the April-June quarter. The last time the rate was lower was in 1999, when the rate was 66.7%..
Without vacation homes, that rate would be 11%.

There are around 131 million housing units nationwide, according to the Census Bureau.

About 2.5% of all primary residences were vacant and for sale and 10.3% of all year-round rental units were listed as vacant and for rent.
 
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HAPPY HOLIDAYS

From Bill Fields Learning Systems

Why Do We Do What we Do? do what we do

Are you like so many people today, pushing and shoving your way through life trying to achieve some sort of success, but aren't sure what success looks like? Do you tear through each day, each week, and each month without any idea where you are going, without a plan for your life either personally or professionally?


We are all affected by certain factors that impact our daily lives.


These five factors explain why we do what we do each day. The five factors of influence are:


1. Environment: Your physical surroundings, past and present.

2. Events: The external circumstances which you have no control over.

3. Knowledge: What you know and just as important what you don't know.

4. Results of Actions: The feedback you receive from what you do or have done.

5. View of the future: Where you see yourself going.


Of these five factors which would you think should have the greatest impact on your life?


The answer, believe it or not is, your view of your future! Why?


Because you must have dreams for your dreams to come true! That is exactly what your view of your future is. The greatest disappointment is the millions of adults out there who have stopped dreaming. Oh, they used to have big dreams. When they were kids they were all going to be doctors, lawyers, athletes or captains of industry. So what happens? For most of us our dreams run smack into responsibility and reality. Tempering our dreams until one day we wake up and realize we are existing instead of living our dreams.


Well, it's time to start dreaming again. You have to get back that child-like ability to dream big again.


Of course, it's not enough to just dream big. You must work each day to turn your dreams into a reality. How? By taking your dreams and turning them into goals. That's right...Goals!


And it's a lot easier than you might think. To turn your dreams into goals simply add a deadline to your dreams.


 DREAMS

+DEADLINE

=GOALS


I know you have probably attended a goal planning workshop or perhaps read something about setting goals. But, if you are like most people you are not actually setting and working each day towards achieving specific, worthwhile goals for yourself.


Why is it necessary to set goals?


One of the most important characteristics of successful people is that they have a "burning desire" to become someone greater than they are now. To live up to the potential they know they have within themselves. They realize, however, that it isn't easy to maintain desire throughout the year.


Therefore, to help themselves stay motivated, they create a clear mental image (commonly called a vision) of what they want to achieve and take deliberate action each and every day to bring it into reality. That is, successful people are always working on making their dreams come true.


Unfortunately, not everyone is this diligent.


So, start today to take control of your life and steer it where you want it to go. Get back to the basics. Do what you have done before that worked, eliminate what doesn't work and just do it! Don't just reach for success-seek to live successfully and achieve the dreams you have within you.


Remember: You MUST have dreams for your dreams to come true!
Build a Relationship;
Don't Chase a Commission!1950


When you forgo an immediate commission by discouraging clients from making a poor housing choice-making an offer on a home that won't fit their needs for example-the trust level between you and your clients rises exponentially. It's amazing how frequently real estate agents squander an opportunity to build a level of trust with their customers. Look out for these easy-to-make mistakes that can seriously undermine your credibility.


Flip-flopping

Many potential buyers who visit a property with a salesperson express their excitement at the curb. And it's a pretty standard technique for a salesperson to reinforce this positive feeling by saying something like: "Yes, this is a great home." But what happens when the buyers tell the salesperson they're disappointed in the house after seeing it up close. If the salesperson says, "Yes, I never liked that floor plan," the clients then think, "He knew it wasn't great all along but tried to sell it to us anyway. We can't trust him now." You can avoid this apparent lack of candor at the outset by tempering the prospective buyer's exuberance at the curb.

 

Saying what your client wants to hear

I frequently hear from clients who start out hiring the daughter of one of their friends to sell their home. They ask her if they could get a very ambitious price for it. She says what they want to hear: "No problem." Well, she got the listing but couldn't sell the house. So I brought in the top salesperson in town, and she promptly told them what they didn't want to hear: "Replace these windows and lower the price by $125,000." She sold the house in less than a week. I recommend her to approach and truthfulness to everyone.


It DOES matter what type of salesperson you are, so choose to be the right kind!

THANKS FOR READING MY NEWSLETTER!

I hope this newsletter finds you and your loved ones in the middle of a busy and wonderful holiday season!

As always, I hope you find the content of my newsletter informative and beneficial to you and your business. Please feel free to offer us feedback and suggestions for future articles.

If you need assistance with training or coaching, please visit our website for the latest programs to help you and your team make more money, in less time and enjoy your life more.

All The Best,

Bill Fields

All Star Coaching/Bill Fields Learning Systems

936 79th Street South 

St. Petersburg, FL 33707                                              

800-438-4579