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Sales Secret #40

Setting Powerful Goals: Step Four
Here are some examples of an Ultimate Motivating Force™ (UMF):
 
UMF Example #1: A Financial Advisor's Story
 
A young financial advisor was struggling in his business. He seemed to lack the motivation that was required to be more proactive in enabling his prospects to make good investment decisions. The result was that prospects weren't making the investment decisions they needed to make and this young financial advisor was not earning the commissions he needed to be successful. He even hired a business development coach to help him, but he plowed his energy into developing the perfect plan rather than executing a good plan. Then, in the month of November, his wife asked him if there would be any money to buy their kids Christmas gifts. This question produced a transformation. The young advisor's commissions in the month of December set a new personal record and he has never looked back.
 
UMF Example #2: Dan Kusner's Story
 
Most of us who are overweight recognize that we need to lose weight. But doing so can be very hard to do. We don't lack for information on how to lose weight - eat fewer calories and exercise - we just aren't motivated to do it. I had set an objective of losing 50 pounds in 2008. By early July, I had lost a few pounds, but not many. Suddenly a gall bladder removal and discovery of clogged arteries hit me like a ton of bricks. In the next 4 months, I lost 40 pounds. My Ultimate Motivating Force? The decision to significantly reduce my probability of a having a fatal heart attack.
 
UMF Example #3: Hitting Bottom
 
A young lady was an alcoholic and used recreational drugs. One day, she came to the realization that she would most likely die if she continued on her present course of behavior. She opted for life. The result was a new life and a college degree with honors.
 
Note that in each of these UMF's, there was a cost or an impact to not taking action. This might help you as you determine your own UMF.
 
Have a great week!
 
Dan Kusner
Chris Rasmussen
 
Next week, more on setting empowering goals.
 
THIS WEEK'S HOMEWORK: Think about what makes the difference between goals that are empowering and those that aren't, and answer these two questions: Why do you think that is? What, if anything, might that say about you?

Please take a minute and let me know how you're doing out there. How have these tips been helping you?

Dan Kusner, President
Optimum Business Development, L.P.
412-480-1766
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