Get your Facebook mojo rising! If you're using the social networking platform to promote your business or organization, keeping up with the changes can be a challenge. It's a necessary one, too, as Facebook is expected to reach one billion users later this year.

Join Lani and Allen Voivod, co-owners and your "Allies in Possibility" at Epiphanies Inc., for a tightly focused session that shares what you need to know now about maximizing your Facebook professional activity.

This is not an introductory or overview session - current experience with Facebook as a professional marketing platform is recommended. In addition to networking and collaborative resource sharing, you'll also dive into the following sessions, served up fresh, fun, and piping-hot:

The Timeline Tell-All

Facebook converted all Pages to the Timeline format on March 30th. The switch creates new opportunities for customization, promotion, and interaction. Facebook also has some very specific rules about how you can use Timeline to represent your business or organization. Learn how to make the most of this radical change to the way you interact with your Ideal Audience, including tricks for customizing tabs, optimizing your Wall to convert visitors to Likers, and more.

Optimizing Your News Feed Visibility

More than 99% of your Page's Likers are liking, commenting, and sharing your posts from the Facebook News Feed - and not on your Page itself! What's more, only a small percentage of your Likers actually see your posts in the News Feed - 7.5% or less. You'll be guided through the elements of "EdgeRank" - the algorithm Facebook uses to decide which posts show up in people's News Feeds - and how to optimize your Facebook content so you get seen more often by more people.

Introduction to Advanced Facebook Topics

Extend the potential of Facebook! 3rd-party applications let you integrate Facebook with other social media platforms, run contests and sweepstakes, add shopping carts for ecommerce, and much more. The advertising platform is more powerful than ever, and Facebook Insights (the analytics program) has changed as our understanding of the value of social media action, reaction, and interaction evolves. This session introduces the possibilities for your next level of Facebook mastery.

Reserve your spot now for this workshop designed to deliver a powerful, practical, even serendipitous boost to your Facebook success! 

GUEST SPEAKERS & CO-HOSTS 
Lani and Allen Voivod, Epiphanies, Inc.