When you have the know-how about who to talk to and what to say about your business, it's easy to create a communications program that helps you keep the business you already have - and get the business you want.

During this comprehensive 90-minute mini-brand planning workshop, we'll provide you with step-by-step instruction and a complimentary workbook so you can create a:   

• Rich profile of your ideal target customer; the people that can benefit the most from your small business solutions;
• Clear definition of your brand, so you can talk about your business more effectively to customers, prospects and employees

And when you understand who your prospective customers are and how to tell them and your customers about what you deliver, your marketing communications campaigns will be even more powerful and effective at attracting more customers, creating more loyalty and gaining more name recognition.

Don't miss out on this opportunity to learn about some proven, real-world marketing strategies that small business owners need to know.

BONUS SESSION . . .

This hour-long bonus session will be dedicated to helping you perfect your brand story. Speaker Sandy Upham will answer questions and offer tips and suggestions on how best to promote your brand story to customers, prospects, employees and fans. You'll also be able to share your brand story with other attendees and gather valuable feedback. The breakout session concludes with the completion of a 3-step action plan so you can be sure to move forward with your brand plan right away!

ABOUT THE SPEAKER . . . 

Sandy Upham is a 25-year marketing maven with a stellar reputation for building successful brands, and creating marketing strategies and promotional solutions that deliver great results for a business' bottom line. Walk into any big box retailer and you will likely encounter a product or promotion that Sandy has had a hand in creating or executing. Her expertise was honed from working with Fortune 500 companies such as Hasbro Inc, and Dorel Juvenile Group, mid-sized companies, Summer Infant, and Constant Contact, and several successful start-up brands.

Through Wright Marketing Workshops, Sandy and her team streamline today's marketing best practices into a practical step-by-step process that helps small business owners write and implement their very own marketing plans. These inspirational and motivating workshops make it easy for participants get the right plan done quickly and affordably, so they can put it to use immediately. To learn more about Sandy and Wright Marketing Workshops, click HERE. 

Thursday, April 12, 2012 - 2:00 to 5:00 

Members - $34.00

Non-Members Before 4/5/12 - $39.00

Non-Members After 4/5/12 - $49.00

REGISTER HERE