Where:
SERESC Conference and Training Center
29 Commerce Drive Bedford, NH www.seresc.net
Investment:
Early Registration
(Before 11/10/09)
Members:
$99.00
Non-Members: $129.00
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Late Registration
(After 11/10/09)
Members:
$119.00
Non-Members: $149.00
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Affordable Sponsorship Packages Available As Well . . . Let's Talk!
Women Inspiring
Women brings super cool chicks together
for empowerment, education, networking, and a whole lot of fun. Events are held throughout NH.
Sign up to receive our newsletter that is full of inspirational and useful resources, as well
event information!
www.wiwnh.com
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Everything You Need to Know To Market Your Business . . .
All in One Place and In One Day!
Friday, November 13, 2009(Open to Men and Women)8:30 - 9:00Continental Breakfast and Networking
9:00 - 10:15How to Put Sizzle Into Your Brand!
10:15 - 10:30Break (networking and exhibitors)
10:30 - 11:30What is the Spice in Your Secret Sauce . . .
Identifying Your Target Market!
11:30 - 12:00Don't "Press" Your Luck -
Crafting &
Delivering Messages that
Resonate with the Media
12:00 - 1:00Buffet Luncheon, Facilitated Roundtable
Discussions
and Exhibitors
1:15 - 2:30All About Social Media and
How to Succeed with
it Right Now!
2:30 - 2:45Break (networking and exhibitors)
2:45 - 4:00Drive More Targeted Traffic to Your Web Site
(SEO's) and Online Marketing
4:00 - 4:15Break (networking and exhibitors)
4:15 -
6:00The Power of Email Marketing and
Features of Constant ContactDoor Prizes and Surprises!Members - Register Here!
Non-Members - Register Here!
WORKSHOP DESCRIPTIONS
AND PRESENTERS
 HOW TO PUT SIZZLE
INTO YOUR BRAND
Catherine Blake
Sales Protocol International
You've heard lots of talk about brands, but
when was the last time you looked closely at famous brands? What makes them
memorable? "How to Put Sizzle in Your Brand" is a fun, inspirational and
insightful program that gives you the history of branding, insight from
branding experts, and leaves you with practical ideas that you can apply back
at the ranch! You will learn how to recast your brand, branding dos and don'ts
in addition to best practices in branding. Personal, non-profit, or company
branding, the samples principles apply. Prepare yourself for a highly
interactive session that gets you involved with others, so round 'em up. Let's
brand!
WHAT IS THE SPICE
IN YOUR SECRET SAUCE
Catherine Blake
Sales Protocol International
Your marketing is filled with sizzle, because
you have the right spices to make your secret sauce fabulous. What happens in
the kitchen, or in the back of the house to make your campaign work? Find out
how to creatively target, segment and go after your prospects. Discover some of
the tools you need in your arsenal to knock them down one by one and grow your
market share. Share ideas, learn best practices, and walk away with a more
refined plan of attack. Keep them coming back for more!
Sales Protocol International
www.salesprotocol.com
 DON'T "PRESS" YOUR LUCK!
Crafting and Delivering
Messages that
Resonate with the Media
Tammy Boucher
Boucher Public Relations
Dealing with the media is a science.
Ensuring that your message is delivered clearly and succinctly is of utmost
importance to your business or organization. In this interactive
presentation you will learn how to craft an effective press release that will
attract an editor's attention and how to formulate a game plan for pitching
your story across different mediums. Combine new marketing tools with
winning ad copy and your communications strategy will be complete - and the
envy of your industry.
Boucher Public Relations
www.boucherpublicrelations.com
ALL ABOUT SOCIAL MEDIA!
. . . and how to succeed
with it right now!
Lani & Allen Voivod, Epiphanies
Facebook, Twitter, Linked In, You Tube, Word
Press, TypePad, Flickr, Blogging, RSS, Podcasting . . . What does it all mean
and how can I utilize this technology to grow my business you ask? Learn all
about the different tools, how you can leverage the resources to gain the
competitive edge, boost visibility, and cultivate relationships.
Epiphanies, Inc. - www.epiphaniesinc.com
DRIVE MORE TARGETED
TRAFFIC TO YOUR WEB SITE!
Introduction to Search
Engine
Optimization and On Line
Marketing
Link Moser, Windhill Design
Wondering
if your company web site could do more? Are you reading about terms like Web
2.0, social media, SEO and wondering what all the fuss is about? Get up to
speed with all the tools available to help drive more targeted traffic to your
web site and convert those visitors to customers!
You
will learn: What comprises
an effective website, the
3 different segments of a search engine result page, how important it is to be on the top five search
results, how to put pay-per-click advertising to work for you, how search
engines rank web sites and what you can do to be seen, helpful on line
resources to help you communicate with your webmaster, and SEO basics using
actual web site examples.
Windhill Designs - www.windhill.com
THE POWER OF EMAIL MARKETING
AND CONSTANT CONTACT
 Corissa St. Laurent
Constant Contact
Building relationships with your current customers and
prospects is vital to growing your business. Reach them with professional email
communications that make you look great. The basics of email marketing will be
covered, why it works so well, and how to use it in your business planning and
strategy to achieve specific goals. Also learn how to integrate email marketing
and social media. You can master email communications with this comprehensive
look at winning strategies for getting and keeping quality subscribers,
creating appropriate content, and increasing email deliverability and
interaction to build business and drive sales. Through an overview of email
marketing best practices and walk-through demonstration of the Constant Contact
tool, Corissa will help you achieve email marketing success.
Constant Contact - www.constantcontact.com
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