Intuitively we all think that the more people our product or service appeals to the more we will sell.  Simply put, more prospects will result in more sales.  Of course the more we sell the more money we can make.  This just seems logical.  This strategy might work for Wal-Mart or Target but it will not work for you. 

If we carry the logic of offering more services to attract a bigger market to its silly extreme you have the man you meet (I have met him anyway) at a Chamber of Commerce meeting who first is a real estate agent.  Then, when he hears you have a need for a part time assistant he hands you a card for his typing service.  Finally, you mention that you might look for a new homeowner's insurance policy so he hands you a card for that too.  Now are you going to use him for any service?  What does he really do well?  Certainly not create confidence in his expertise. 

People want to work with experts.  They will pay more to work with experts.  Look at the medical or law fields to prove that.  In each field the more experience and the deeper the knowledge the more you will pay.  Better yet, heart surgeons and established tax attorneys stay very busy at very high rates.

Look at your business and see where you can narrow your focus and become a real expert.  For instance there are cleaning companies that will clean anything.  Pretty broad service offering which means they are competing strictly on price against everyone, everywhere.  Then there are cleaning companies that have found a narrow niche - maybe fire clean-up.  They are more specialized and have fewer competitors that really know how to deal with smoke issues etc.  Finally I spent some time with a woman whose company had worked its way into laboratory clean room clean-up.  This company was very specialized with very different margins than the general cleaning company.  These margins allowed her to live very well and self fund growth. 

In order to grow in a difficult economy, look for a niche that can be profitably expanded into.  Growth and profits combined are the only real way for most companies to grow.