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.id community monthly newsletter
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October 2011
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Greetings!
As I travel around Australia (and now New Zealand) a fairly common conversation I have goes something like this:
"So Ivan, what kind of business are you in?"
"Demography"
"Oh, ..... eeeerrr, what's that?"
"Demography is the statistical study of human population which analyses the relationships between economic, social, cultural and biological processes influencing a population."....of course, that's hardly going to be my reply.
So, thinking about it, I came up with this:
"We get Census data and beat it into submission to present compelling maps and charts that describe communities. The information is provided in accessible websites that our clients subscribe to and use in their planning decisions."
"Wow, that's unusual, how did you get into that?"
"Lots of reasons - but I guess the most compelling is my interest in cities and how they work..."
"Sounds kind of interesting. Where would I go to learn more about that?"
Perhaps the best way to understand what we do is to check out the .id website, register for our .id insight newsletter, look at the .id blog and definitely click on our 'Discovery Video'".
Sincerely, 
Ivan |
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Focus on Local Government
South Australia's Fleurieu Peninsula
The Fleurieu Peninsula is located south of Adelaide, separated from the state capital by the southern Mount Lofty Ranges.
Australia's longest river, the Murray, ends its journey here.
Traditionally, the Fleurieu Peninsula has played a role as a holiday and retirement destination, but towns in the north are increasingly becoming part of Adelaide's commuting belt.
With the recent addition of Victor Harbor to the .id community, we now have online profiles for the three municipalities that make up the Fleurieu Peninsula in South Australia (the other two are Yankalilla and Alexandrina).
What are the characteristics of this interesting part of South Australia?
read more..
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 Census Countdown
Australia's newest migrants - where are they coming from?
The 2006 Census showed that about 4.4 million Australians were born overseas (22% of the population).
In the last 5 years, we have had very high overseas migration, and everyone is now awaiting the 2011 Census results to see how the make-up of Australia has changed.
Before the Census data become available, it's worth having a look at where these migrants are coming from, which state they're going to and how they are changing the cultural makeup of Australian society.
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 NZ Spotlight Migration - a perspective from Wellington Moving from where you currently live is generally a big deal because it is typically costly and in particular it is hard to leave your local friends and family.
People tend to have different propensities to migrate at different times throughout their lives. Young adults move more frequently than the middle aged; young families stay put if they can; empty nesters move to be closer to their grand children; and the elderly move only when they absolutely have to.
What drives migration?
Read more in this example from New Zealand. read more.. |
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inside .id
Welcome Penny - our woman in New Zealand
We are having our first experience with taking our local government products overseas. We chose New Zealand as our first international market thinking it would be fairly straightforward to translate what we do in Australia for our cousins over the ditch ... and Ivan went over as our cultural ambassador for 9 months.
What we quickly learned is that even Ivan is no substitute for a true local. So apart from visiting as many skifields as possible, and learning all about rugby union, his mission was to find a kiwi to take over from him. Beginners luck - the first conference he attended he bumped into Penny Bloomberg, previously a Nelson City Council Communications Manager, and now working as a consultant with contacts in many councils throughout New Zealand.
Penny will be introducing .id's products and services to councils throughout New Zealand and giving us valuable feedback about how we can support the work of local government there.
Meet Penny here...
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 A word from our researchers A tale of two suburbs - how suburb lifecycles can help us forecast possible futures At .id, in our attempts to understand the complexities of a city, we often use reference frameworks to categorise places.
We typically ask ourselves the question, "What is the role and function of this place?", followed by the subsequent question,
"and how is this changing over time?".
One useful frame of reference is to understand the lifecycle that individuals, households and indeed suburbs follow.
read more.. |
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 Tips and Tricks
How to get the most out of your Social Atlas
Most councils who subscribe to profile.id also have atlas.id. The online social atlas contains over 70 maps which allow you to see how different population groups are distributed across your LGA.
But atlas.id is more than just maps. It is also the easiest way compare results for each suburb and your benchmark areas as well. Read on to find out how.
read more..
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 Final word Transport Planning - Melbourne to Sydney in 45 minutes ...by train If the prototype VACTRAIN being developed in China becomes a reality, aeroplane speeds (or more) in train travel may become commonplace, making possible travel from Melbourne to Sydney in less than 45 minutes, or even Sydney to Perth in not much longer....
read more.. |
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Quick Contact
+61 3 9417 2205
NZ Freecall : 0800 955 481
info@id.com.au
10 Easey Street, PO Box 1689, Collingwood
Victoria 3066, Australia
www.id.com.au
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