Solutions for Growth provides professional marketing advice and services.
March 2012

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 Greetings!  

 

Consider these Three very important questions you must answer to grow your business.

 

And...a special announcement from Solutions for Growth.

 

Your business has been "ok" - not booming, but not doing that great either.  You're wondering what steps you should take to really expand.

 

When these 3 questions are answered thoughtfully, you'll be on the right track to go from "ok" to "better."

 

1 - Who are the customers that account for 80% of your sales?

These are your fans - they buy from you because they like you, appreciate your product or service and say nice things about your business.

Raving fans 

 

2 - What is the common thread that unites these top customers?

By identifying what these "super-customers" have in common you are able to better target similar prospects.  It could be a geographic aspect, a demographic one or even a personality trait - think through why these customers like you so much.

common-thread 

 

3 - How can you find others that are similar to these high-performing customers?

The narrower your target is, the higher chance of success in attracting and converting those prospects.  "Go fish in the pond where the fish are."  Find out where your prospects hang out, both online and offline (geographic commonality), create a marketing tool to attract attention and then implement a sales effort that has a relevant message.

Fish in the pond

 

The answers to these three questions are the starting point to develop a wise marketing strategy.  Once that's in place, you can determine the tactical tools that allow you to let your market know why they should buy from you.


Thank you to our loyal clients for allowing Solutions for Growth to win the Constant Contact All Star Award.  

 

This important award is presented to the top 10% of ConstantAll Star Logo 2011 Contact's Solution Providers and is recognition that the tools Solutions for Growth develops and manages for its clients are exemplary and succeed at growing their businesses.

 

The newsletters we design, write, deploy and report on are crucial tools for our clients to stay top-of-mind of their customers and prospects.  For some, the newsletters allow them to come across as experts in their fields and for others, these newsletters inform their customers about events and offer special promotions.

 

When developing these email marketing tools, we apply our Customer Firstexperience and follow industry best practices.  We strive to meet (and sometimes exceed) our customers' expectations by delivering a marketing tool that consistently makes our clients' phones ring, shop doors open and websites clicked on.

 

We are proud of this achievement and encourage you to contact us to explore how these email marketing tools can benefit your business too.  To learn more  please visit this page.

 

Contact me today to learn how we can develop a solid strategy and implement an effective marketing plan to grow your business.

 

Sincerely

David Fischer

914-533-7226

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© 2012 Solutions for Growth LLC, All rights reserved.

 

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David Fischer
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Solutions for Growth is a marketing consulting firm that helps small businesses grow by increasing their sales through practical and achievable marketing tools.

 

Services include marketing advice and strategy, online and offline customer acquisition and retention tools (new and revised websites, email marketing, social media and printed material), sales development, retail layout and signage.

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"David identified opportunities and made suggestions to increase sales and presented them in a clear, step by step format.  David's approach to marketing campaigns was very manageable for a small business and quickly helped to increase the number of guests at my restaurant and the average bill.  Solutions for Growth has been integral to my ability to grow my business." 

   
Brian Bender
The Cutting Board

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