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Your website used to be the place where you hoped to attract potential customers. It was a final destination for all of the people you flagged down through your various forms of marketing, such as your business cards, brochures, print, radio and TV advertising, or even your own company vehicles. The objective was to drive people to your website, and convert them into customers then and there.
But now that nearly everyone is connected to social media, your website might be less like a destination, and more like a form of transportation. You need to drive people to your website, but you also need to formulate great content based on  your website, and drive it to social media outlets. Not everyone will be traveling in your website's direction, so you need to stick up some signs to get their attention, regardless of where they're heading. How do you catch them coming and going?
Have you ever been on a road trip and seen signs every 50 miles or so advertising a theme park? You could think of every sign on that road as a different social media outlet, driving them to a landing page on your website. Your Facebook page could be one of those signs.
In addition, consider packaging your message with punch in one particular format, and then repurpose it everywhere, so you don't have to keep reinventing the wheel. So, whether you put your message in a  video, an email newsletter, or an online coupon, just be sure your audience can access it from a variety of avenues: link to it on Twitter and Facebook, embed it in your email newsletter and put it in a prominent place on your website.
Some companies do their own social media marketing, while others find it effective to use a marketing services firm. The right marketing firm will use best practices to make sure the social media marketing is effective, efficient, and hitting all the right targets.
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Clients of Solutions for Growth have been able to multiply their marketing reach by combining email marketing and social media. We use Constant Contact because it provides effective tools for email newsletters, and its social media promotion tools are superior.
Now Constant Contact has introduced "Social Campaigns" to truly maximize your Facebook marketing efforts.
"Social Campaigns" is a groundbreaking new social tool that makes it fast and easy to:
- Add new fans and stay connected to old ones
- Increase your social word of mouth
- Look more professional on Facebook
- Get real, measurable results
Here's a short video that shows you how Social Campaigns works:
Here's an example of a Social Campaign in action.
Constant Contact's new "Social Campaigns" will supercharge your Facebook page - it's free for up to 100 "Likes." And, once you sail past 100 "Likes" - the clear objective here - Constant Contact has special pricing during the introductory phase of this new product:
But wait, there's more! As an "Authorized Local Expert" of Constant Contact, a designation given to select few marketing agencies who manage a substantial number of clients and have demonstrated a thorough knowledge of social media and email marketing, I'd like to give you an added incentive to give Constant Contact's "Social Campaigns" a try:
Getting Social with Solutions for Growth
We'll place a Constant Contact Social Campaign on your Facebook Page for only $75 (that's half off the regular price of $150).
When we place a Social Campaign on your Facebook Page, we:
- Customize a template that "works" for your business
- Prepare an offer such as:
- Printable coupon
- Downloadable content
- Special event
- Product showcase
- Schedule the campaign
- Provide you with reporting
When your Facebook Page has a Social Campaign running on it you:
- Increase the likelihood of visitors to Like the page in return for your item of value (coupon, white paper, special access, etc.)
- Have the opportunity to engage with them
- Capture their email address for future communications
Take advantage of this new tool and the special pricing!
as this offer is valid only through 3/31.
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